Types of Phishing and Ways to protect your Brand from them

Types of Phishing and Ways to protect your Brand from them

Phishing is a sort of cybersecurity assault in which hostile actors send communications posing as trustworthy individuals or entities. Phishing communications trick users into performing activities such as installing a harmful file, clicking on a dangerous link, or disclosing sensitive information such as access credentials. 


The most popular sort of social engineering is phishing, which is a broad word for attempts to influence or fool computer users. Social engineering is a growing attack vector that is exploited in practically all security events. Social engineering attacks, such as phishing, are frequently used in conjunction with other threats such as malware, code injection, and network assaults.


Types of Phishing


  • Email Phishing 
  • Spear Phishing
  • Whaling
  • Smishing and Vishing
  • Angler Phishing


Email Phishing 


The majority of phishing assaults are delivered via email. Attackers generally establish bogus domain names that resemble legitimate businesses and send hundreds of repetitive requests to victims.


Attackers may add or substitute characters (e.g., my-bank.com instead of mybank.com), utilize subdomains (e.g., ank.host.com), or use the trusted organization's name as the email username (e.g., mybank@host.com) to create phony domains. Many phishing emails induce a feeling of urgency or a threat to persuade the recipient to act fast without first verifying the source or legitimacy of the email.


Spear Phishing


Malicious emails addressed to specific people are examples of spear phishing. Typically, the attacker already possesses some or all of the following information on the victim:


  • Name
  • Place of employment
  • Job title
  • Email address
  • Specific information about their job role
  • Trusted colleagues, family members, or other contacts, and samples of their writing


This information aids in the success of phishing emails and the manipulation of victims into undertaking tasks and activities such as money transfers.




Whaling assaults target top management and other positions of power. The ultimate purpose of whaling is the same as the goal of other forms of phishing attempts, although the approach is frequently quite subtle. Senior workers frequently have a wealth of knowledge in the public domain, which attackers might utilize to design very powerful assaults.


Typically, these assaults do not employ techniques such as malicious URLs and bogus links. Instead, they employ highly tailored communications based on information gleaned from a thorough study of the victim. Whaling attackers, for example, frequently utilize fraudulent tax returns to get sensitive information about the victim and use it to design their assault.


Smishing & Vishing 


This is a phishing attempt that involves a phone call rather than written communication. Smishing is the fraudulent transmission of SMS messages, whereas vishing is the fraudulent transmission of phone calls.An attacker in a common voice phishing scam poses as a fraud investigator for a credit card firm or bank, notifying victims that their account has been compromised.


Criminals then request payment card information from the victim, ostensibly to verify their identification or transfer funds to a safe account (which is actually the attacker's). Vishing schemes may also use automated phone calls posing as from a trustworthy source and instructing the victim to input personal information onto their phone keypad.


Angler Phishing 


These assaults take advantage of bogus social media profiles Like Twitter, Facebook, LinkedIn associated with well-known organizations. The attacker uses an account handle that looks like a legitimate firm (for example, @pizzahutcustomercare) and the same profile image as the real company account.


Attackers take advantage of consumers' proclivity to use social media platforms to lodge grievances and solicit assistance from companies. Instead of contacting the legitimate brand, the customer contacts the attacker's bogus social account.


When attackers get such a request, they may seek personal information from the consumer in order to identify the problem and respond correctly. In other circumstances, the attacker sends a link to a bogus customer service page that leads to a malicious website.


Methods to Prevent Phishing


  • It is critical to teach staff to recognize phishing methods, detect phishing signals, and report suspicious instances to the security team. Similarly, before dealing with a website, firms should urge employees to check for trust badges or stickers from well-known cybersecurity solutions or antivirus providers. This demonstrates that the website is concerned about security and is not likely to be fraudulent or harmful.

  • Modern email Authentication filtering technologies can protect email communications from viruses and other dangerous payloads. Emails with harmful links, attachments, spam material, or language that might indicate a phishing assault can be detected by solutions. Email security solutions automatically detect and quarantine questionable emails, and they employ sandboxing technology to ‘detonate’ emails to determine whether they contain harmful code. 

  • The increased usage of cloud services and personal devices in the workplace has resulted in a plethora of new endpoints that may or may not be completely secured. Endpoint assaults will compromise certain endpoints, thus security teams must prepare for this possibility. Monitoring endpoints for security risks and implementing timely cleanup and response on compromised devices are critical.


Published by Ariya Rathi

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