IS THE "DESIGN" IN WEB DESIGN ALL ABOUT ART?

When you hear the word art the first thing that crosses your mind must be breathtaking visuals? Personal interpretation? And what about a “Web Design”? What comes first in your mind when you hear this word? Well, a company’s website might pop in your mind.

In today’s digital era, a website is a necessary tool for running a business smoothly. If you have a business and you lack an attractive website than you are losing several great opportunities. Outstanding website design is important to accomplish many different marketing strategies that can help your business to grow. And, to redesign your website you can visit Webmization where the professionals will design it according to your preference and needs. 

WEB DESIGN SHOULD HOLD A UNIQUE ESSENCE TO NOT CREATE A MISUNDERSTANDING SOMETIME

Majority of people often mix art with web designing and this type of confusion is most likely to happen. Rather than a smooth process of calculated micro-decisions backed up by the qualitative and quantitative data, it is often viewed as an acrylic painting hanging over a couch.

People with many years of experience often speak about website designing that it’s not something to create in a second but it is a sentimental and personal object for many clients.

HAVE YOU EVER INTERACTED WITH A PAINTING?

Do you have a painting at your house, hanging for a past couple of years and nobody has ever touched it or expected feedback from it? You might consider it stupid but this example depicts the meaning of art clearly in the website designing phase. When you add art instead of creativity, you can manage to attract people only. But, with innovative website design, you can interact with your audience and illustrate them your goals and what objectify the benefits you will receive at the same time.  If you use the right tools and knowledge you can add so many things to attract the audience.

WEB DESIGNING IS MORE THAN A PIECE OF ART THAT YOU DECORATE

On the designing stage, a majority of people consider that all a web designer has to do now is to make it look good. But, you must know that a website design is not for adding to many colors and fonts because people view your site to avail services and products mentioned. Make it mobile and user-friendly where people can easily scroll, navigate, read and contact.

You must not forget the standards of crafting a website during its designing phase as it requires tools to create more human interaction such as:

•    Searching

•    Clicking

•    Tapping

•    Reading

•    Scrolling

A website is a way for an individual to communicate with the brand directly. That is why it is important to design it in a manner that not only manages to solve problems but make people visit the website more. 

WHAT THE “DESIGN” IN WEB DESIGN REPRESENTS?

The “design” in web design does not represent color, textures, shapes, photography, patterns, and fonts only, but these elements cover the initial stages of a website. When you focus on designing your website to make it look aesthetic, you simply neglect other critical competencies. 

A website not only solves problems but embraces all 5 competencies to offer a great user experience:

•    Interactive Design

•    Visual Design

•    Information Architecture

•    Prototype Engineering

•    Usability Engineering

WHAT ARE THE CONSEQUENCES OF TREATING A WEBSITE LIKE ART?

When the web designer adds an essence of art in the designing phase instead of meeting the client’s order, it lacks in:

•    Goals

•    Research

•    Solid structure

•    The application of psychology (such as persuasion triggers)

•    Correct technology decisions

•    Usability

•    Valuable content

•    Calls to action

•    Measurement & ROI analysis

Prioritizing the visual design only is known as a myopic approach which deflates a website on the basic level and never let it satisfy any real business objectives.

IN REVIEW

As mentioned above, web design should polarize. This topic not only uses polarization but also introduces some doubts:

Let’s have a look at some points that will help you summarize the position of your website:

•    It’s best to create a website that solves problems however, art has no match with solving problems.

•    Having experience in website making is different from having an art experience. Maybe it’s because it lacks the interaction element.

•    You can measure a website design because of its creativity and competences however, with art, you cannot measure anything due to its subjectivity.

•    An artist goes through a different type of procedures and to make a beautiful piece of art whereas a web designer has to gain different skills to create a useful website.

DON’T DESIGN FOR FUN, DESIGN TO SOLVE PROBLEMS

Designing a website should consist of facts that can help people solve their problem and easy to navigate to what they’ve been looking for.

Published by Taylor Lautner