Whether it is garden services, roof rehabilitation, plumbing, installation of air conditioning or replacement windows, all home service providers want to appear in first place in the search engines. Can your customers find you quickly and easily? Are you using social networks to their full potential? Here are some basic tips when one is going to do marketing for home improvement.

1. Stay informed


Pay attention to your competitors. How are they reaching their customers? What are you offering? Knowing what other companies are doing can inspire you to adapt and improve your marketing efforts.

Follow the trends of the industry. Find blogs, forums and websites of your sector that you like and save them in your favorites. Start by searching Google blogs, forums and magazines related to your service area. Make sure they are up to date, credible and, above all, easy to read. Being up to date on trends and techniques is essential for your business, but also allows you to share news and information with your customers through your website or social networks. In this way you can allocate easier sales by doing marketing. If you are a plumbing business, then marketing may involve social media, seo for plumbers, etc.

2. Be Local


When a local marketing strategy is developed, it is paid to obtain the support of other companies or local municipalities. Becoming a member of your local chamber of commerce serves as a seal of approval for your company. From there, consider joining a city committee related to your business. Ads in local publications can reinforce your position as a trusted member of the community. Offer sponsorships for events in your area, such as cycling races, marathons or exhibitions. It gives discounts to organizations, including schools, museums, libraries and other nonprofit organizations. Let your community know that you care.

It's easy to think big, but do not ignore the power of a handshake. Carry business cards wherever you go - sometimes the most casual encounters are those that can reap the greatest benefit. And make it a priority in your day to day, follow up on all the proposals you deliver. Be direct, fast and clear in the follow-up of your proposals, and review them well before sending them.

3. Take into account the seasonality of your business


If your business suffers seasonal ups and downs, understanding when they occur and how to plan ahead is critical to all your marketing campaigns.

Paying attention to when customers make decisions is a need of the first order. For example, it does not make much sense to spend part of the budget in direct mail to promote an air conditioning service in November. Customers are not yet thinking about the summer, but they are preparing and cleaning their boilers for the winter ahead. It is better to plan this mail for March. Determining the seasonal timing of your business will ensure you plan your marketing budget exactly when your target customers are looking for you.

Remember, you want your customers to feel appreciated. It offers discounts for customers who commit to a contract in advance or sign up for long-term maintenance. Be creative with your reach, even when the season is in low activity. Sending a post on holidays or posting community-related news on social media is a simple and cost-effective way to stay in touch, even in the off-season. In short, the goal is that your customers know they are valued, even when they are not calling you to hire a service.

4. Track and analyze


Whether your acquisition strategy starts off the internet and ends online or vice versa, always track your actions. For example, if you use direct mail as a preferred marketing medium, use a unique phone number and create a landing page on your website so you can monitor the performance of your marketing. This also goes for television or radio ads: Promotional codes can greatly improve your post-promotion analysis.

5. Spent intelligently


Before making a large investment in marketing, take the time to track your visitors. It is crucial to understand how much you spend for each customer you buy. Decide how much you are going to invest in advertising and then divide by the number of new clients you get. Focus only on a few metrics - page views, email subscriptions, online sales, etc. - to make it easy to measure the success of marketing. With time, you will know the value of each euro that you invest.

Published by Eric Foley