If you have a limited marketing budget and have high goals to reach, then invest in SEO-friendly content marketing. SEO is one of the most valuable marketing tools for businesses and you can boost it with content marketing. You just need to know what your target audience is looking for and engage them with your blog posts.
Writing engaging blog posts necessitates skills and abilities. To keep your reader engaged, consider the structure of your material and make it pleasant to read. People who enjoy and understand a post are far more likely to share it with others. This will boost your search engine rankings. So, if you want to move up high in the ranks, work on your writing skills.
It can be a conflicting task for any writer to have two goals in writing. Trying to write for people and search engines can be an exhausting task to do. That’s not required in making your content SEO-friendly or building rapport with Google.
7 Key Writing Tips for a Reader and SEO-friendly Content
Whether you are writing blog posts or copywriting for your product page, you require professional writing skills.
Here are some tips and tools that can help you improve your writing effectiveness for both readers and search engines:
1. Keyword Research
Before you begin writing, you must conduct keyword analysis and research. If you intend to rank high in the search results, you must first determine which keywords your target audience uses.
Finding a list of main keywords your audience uses to search and find you. For example, for a digital marketing agency, social media campaigns, Google ads, and youtube ads cost are some focus keywords. You can use tools such as Google’s keyword planner to find and write about them.
2. Think well before writing
Consider what message you want to deliver through writing a blog post. What main questions you are going to answer within your post. How you want your reader to feel after reading it and what you want them to do after finishing the article. Answering such questions can make the foundation of your blog post.
Try imagining what purposes your target audience may have by searching the main keyword you are writing for. To get an idea you can search the keyword to see the types of articles that appear in the results.
3. Build Content on Structure
Writing is somehow similar to building a house. After planning what you want to write, it’s time to build a solid structure to organize your content on it.
A simple blog post should contain three parts; an introduction, a body, and a conclusion. Make sure you have all of these three sections in your writing.
In the introduction section, you introduce and describe the topic and raise questions regarding a topic.
You write the main message of your subject in the body section. The body of an article should provide answers to potential reader questions.
Summarize the main message you outlined in the body paragraphs in the last part of your article.
4. Organize Your Paragraphs
You have to make your paragraphs more readable so that it’s less exhausting for readers. Grasping the main idea of each paragraph and write a heading for it can organize your article.
This way your article will be a set of headings, subheadings, and short paragraphs. While writing headings try including the main keywords you found in the first stage in headings or subheadings. But don’t try hard to include them in all of them, as it damages the natural flow of the article.
Organizing your paragraphs into headings and subheadings is one of the key tips to write SEO-friendly content.
5. Use Transition Words
The correct use of transition words can also help the readability of your content. Just as headings and subheadings in your article, transition words add structure to your sentences in each paragraph.
Transition words like “however”, “moreover”, etc. give your sentences and paragraphs come as a nice natural flow. Using these words allows your audience to stay more on your page to read content and thus, positively affect SEO.
6. Related Keywords
Google is getting increasingly smart by updating its algorithms to better qualify content. That’s why trying to mention the focus keywords unnaturally can harm your ranking.
Instead of repetitive use of main keywords, you can write related keywords and synonyms. There are features available in SEO tools such as Yoast and SEMrush to give you insights on related keywords.
7. Mind the Length
No matter if you are writing for your website or guest blogging, you should balance the number of words. There is no one-size-fit-all number as the right number of words for SEO-friendly content.
As a clue, we can say Google likes articles that deliver the message in detail while being enjoyable. It’s better to keep a minimum of 300 words.
The maximum is up to you and how well you can develop content in a captivating engaging way. The more you keep readers engaged the more Google likes your article, and thus the better rank it gets.
Writing interesting content and SEO-friendly content may sound different to some. Though, if you develop your writing skills to make you on-topic well-developed articles, both reader and search engines like you.
Considering the right structure of an article and organizing it with headings and subheadings is the foundation of readable content.
Keeping in mind to include the right keywords can boost your content engagement while maintaining it on-topic.
Using a good structure guides you to write a sufficient length that is attractive for your audience and search engines.
Published by Ayla Anderson