How to get started with a DSP?

How to get started with a DSP?

Dec 20, 2021, 5:39:50 AM Tech and Science

It is no secret that DSPs are becoming increasingly popular in the marketing world. DSPs are great for marketers that want to take their campaign management to the next level by having access to a greater variety of tools. DSPs offer everything from bidding algorithms, conversion tracking, and media optimization software.

There are many reasons why DSPs have become so popular over the years, including advanced targeting capabilities, cross-channel marketing features, and real-time analytics data collection. However, with all these benefits, there is also some confusion about how one actually starts using a DSP platform. The truth is DSPs are complex systems that require expertise in digital marketing to use them efficiently. Determining which DSP is exactly right for your company can be a daunting task as well, but don’t worry! By following the steps below, you will find it much easier to get started with DSP.

Main steps to DSP

First, do your research and register on preferred DSPs’ websites. You will need to provide information about yourself and your company. You don't have to be a big corporation in most cases – DSPs usually welcome new advertisers!

Second, check DSP's guidelines for publishers - the content of this website should match their requirements in order not to be rejected. DSPs tend to work with websites of the same target audience as theirs, so it is important for publishers not only to have a website but also to create content that will appeal to DSP's customers.

Thirdly, upload your inventory on DSP’s platform and start trading!

What makes a good DSP?

A good DSP will have these features:

-      Access to multiple digital inventory sources.

-      DSP access should be available via private marketplace or open exchanges.

-      Ability to bid on the highest eCPMs. DSP's with real-time bidding are best!

-      DSP requires data about your campaign results in order to optimize your budget and improve performance over time. Make sure your DSP provides you with the data!

-      DSP should be easy to use and have a user-friendly interface. A user guide is always helpful as well!

-      DSP's that offer detailed reporting about your campaign results are key for optimizing spending on media buys. You can also find DSPs which provide automated ad campaign optimization. DSP's with optimization capabilities are a sure shot!

-      Make sure you have the option to use DSP on different types of devices and channels such as desktop, mobile web, or apps. DSPs that can provide demand from all these sources will be most beneficial for your business.

In summary

DSPs are powerful tools for your business. If you've been on the fence about using one, we hope this guide has convinced you to go ahead and give it a try. We know that once you start getting results- like increased conversions or better ROI -you will be hooked on what DSPs have to offer.


Published by Bharti

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