A lot of the time, people tell you not to judge a book by its cover. They often go on and on about how there is more to a thing than what it seems. Right as it may be under certain circumstances, it does not ring true in all situations. All over the world, including Australia, customers make decisions about a product or a shop based on its appearance alone. If it doesn’t look right, the chances are that it is probably not good either.
With that in mind, wouldn’t you agree that it is a great idea to pay special care and attention to your shop fit-out? You would not want customers walking into your store and then walking right out because “something doesn’t look right.” We thought so too. This is why it is essential to plan your shop fit out intricately.
What are the tips for planning the perfect shop fit-out?
When it comes to designing your shop fit-out, it is important to keep function in mind as well as appearance, among other things. While it is indeed true that shopfitting is mostly dependent on taste, there are a few things that you must keep in mind. Here are six useful tips to help you plan the perfect shop fit-out:
1. Set your budget early and wisely
Your business might have a Shop Fitter of its own, or you might want to get a company to provide you with that extra touch. Melbourne Shopfitting companies, for example, are very adept at this.
Regardless of how you intend to do it, you will still need to spend. If your situation happens to be the latter, you will need to pay the company itself. If your situation happens to be the former, you will have to buy the necessary materials for the fixtures.
As a result of the need to spend money, you need to set your budget. What exactly are you going for? How much can you afford for what you need? Is there a better deal or a better price at which you can get the service? All of these are questions you should ask yourself when setting a budget.
This is so because if you choose to run in half-cocked, you will be throwing money around because there was no plan for it in the first place. As such, it is pretty important to set your budget right from the very start of your shop fit out plan.
2. Take your time to decide on the right shop fit-out company
While it might seem like a fun idea to hire your good old friend from Adelaide, it might not be the best move for your store. You want people to buy from you, don’t you? In that case, you might want to take proper care in choosing the right fit-out company.
You don’t want to go for a hack who barely knows what they’re doing. As such, you should keep a special eye out for a portfolio of their relevant, past projects. Also, you want to be sure that they understand government laws and that they are accredited. In addition to these two, you should be financially stable enough to afford them. When all these have been duly checked, you can be sure that you’ve made the right decision.
3. Design something you will be proud of later in the future
You may want to jump onto the latest trend or go with the brightest colors and the flashiest equipment. However, like virtually every part of humans, your taste will mature. The pattern would fade out, and what you once thought was attracting customers could become a repellant.
As a result, you want to design something trendy but not fleeting. You want to choose the right positions for different pieces of equipment. After all, you wouldn’t want to have to start designing all over again shortly after doing it the first time.
4. Keep the efficiency of your workplace in mind closely
Imagine your store looking very beautiful but not offering anything besides beauty. Wouldn’t that defeat the purpose entirely? If you are planning your shop fit-out, you have to be sure that it is as efficient as it is beautiful.
You would not want people squeezing uncomfortably into tight spaces and bumping into each other. This will be a huge demotivator for your workers and a turn off for your customers as well. So, plan your fit-outs in such a way that it is efficient and makes use of just the right amount of space.
The biggest and bestselling companies in Australia, and the world at large, all have one thing in common. They all have solid branding. Their physical and virtual offices match each other. Contradictions are a rarity, and this works for them.
When a potential customer sees your advert online and walks into your store, he expects that what he sees should match what he saw on his screen. So, ensure that your shop fit-out is consistent with your branding. If it differs, it could be a deterrent to potential customers.
6. Consider the special needs of customers
You do not want to seem like an insensitive business owner who just wants to make money, do you? There are older people, people in wheelchairs, and so on. Plan your shop fit out in such a way that it is conducive for them to move around comfortably.
If you have any special facilities for them, make it easily identifiable. Mark entrances and exits correctly for them to see clearly. Perhaps, most importantly, make your store wheelchair-accessible.
Perfection is relative, and some consider it unachievable. However, when you follow these tips and keep them all in mind, you will get pretty darn close to it. Now that we have given you six different tips on planning your shop fit-out, there is no better time than the present to start making plans and calls!
Published by Daphenee Plaisir