Commercial photography arrives with its particular kind of challenges which require you to bear the pressure of client expectations, environment and unexpected disasters. Marketing wouldn’t be sufficient without achievement of client satisfaction in every project you put your hands on.
Mastering commercial photography cannot be sufficient unless you master ways to deal professionally with your clients; for building their trust and having your security. These five tips will bring higher level of success and perfection to your work along with client’s admiration.
1. Get Clear About Client’s Requirements: Knowing your client’s expectations is extremely important. If get all the instructions, you will get a vivid blueprint in your mind of: what kind of images your client wants? How much time it’ll require? What your client is looking for and whether you are capable of delivering the required quality and standard?
In your first meeting with the client, get clear image of their expectations so you may prepare before your final performance (the final shoot). Get these details out of your client before quoting a price or preparing a contract.
If your style doesn’t match their expectations, clearly say ‘no’ to them immediately instead of waiting for a disaster to happen. After all, in businesses, authenticity and reputation matters!
2. Quoting Price is Crucial: Quoting reasonable price that your time and effort deserves is of utmost importance. Have a clear framework of your expenses as well as client’s requirements before you quote. Also, set your price realistically by staying updated with other professional photographer’s pricing range.
For that, consider the number of shots required, post-production expenses, lightning and Photoshop effects, as well as the time and effort you’re going to put into the final shooting.
Commercial Photography is challenging and the pressure is great! Don’t charge low. ‘Set your standard from Day 1’.
3. Ask Client to Specify the Intended Usage of Images (In Short, Do Your Homework): Doing your homework is an extreme necessity. You can ask your client about how they plan to use the images in future? Whether they are for national advertisement or for local display? It’s important for setting your price and the license rights.
Additionally, being aware of future use of the images will help you comprehend and further discuss the format, layout, lightening and resolution requirements of the client. In return, you may roughly sketch out the final product (image) you plan to shoot to gain client’s confidence and satisfaction before the contractual agreement.
4. Have Backup Equipment: The company, institute or people take time out to set-up the stage to get the commercial shoot done. So, get your equipment prepared and available for shooting so you may not have to make excuses. Excuses are highly unprofessional.
While sketching out the final shoot, you will understand what lenses, lights and props you would require. Take with you an extra camera as well as lightening props in case something goes wrong at the last moment.
5. Get Your Contracts Signed Before and After the Shoot: Whatever gets decided related to client’s requirements and expectations, mention all the details in your contract and get it signed in every meeting. Details about future usage of images as well as your quoted price shouldn’t be skipped.
Ask your client to be present at the shoot so you may show them what you’ve produced. If they require different shots, they may tell and get satisfied then and there. Get them to shortlist images from the final images and detail you about what post-shoot Photoshop effects they require. Don’t forget to get a signed contract mentioning the selected image numbers for future confirmation.
Published by Devjeet Singh