The online fashion trend has taken a new turn all over the UK, US, and Europe with a massive increase of 80% since 2010. The garment production and selling sector continue to grow and offer various employment opportunities for youth and talented individuals.
It seems pretty obvious why everyone now owns an online clothing store. But only a few know how to ace the growing competition, how to fight all odds to become the successful entrepreneur they have always dreamed to become.
If you are looking to launch your personal clothing brand, head down below to a few success tips that we bring you straight from the experts.
1. Decide your success story
Why should people visit your store and buy products rather than purchasing from your competitors? Think about what makes you better.
Your story and introduction should be unique. Tell your customers how you got here. Your struggles and success tales should inspire them.
2. Stay in your required Budget
Having a budget plan before you start with your business is the key to success. In many cases, managers tend to overspend on production and set up that business goes in a loss straight away, and they don’t really have backup money for saving themselves.
If you don’t have a large budget, we suggest some quick funding from Yellowstone Capital LLC to get started!
3. Have a unique shop name
The point explains itself well. Don’t have a very long name or something people find it difficult to pronounce. Keep something relevant and easy to remember.
4. Keep the prices affordable
Before you begin, look out what range of prices your competitors have. Of course you want people to choose you over them so have the prices more pleasing. Include the average of various costs such as production, designing and the cost of hiring the private label clothing manufacturers. Besides that, plan more giveaways, rewards and sale offers so you can attract more people.
5. Keep the shop well-organized
Make the shopping experience easy and convenient for customers. Keep the store clean and easy to use. Ensure that all products are well stacked and labeled so people don’t get frustrated while using the website or application.
6. Flaunt your products
Your clothing isn’t complete unless you flaunt it with fascinating photography. Get a photoshoot done. Hire models for better representation. Remember, people are more attracted when they see clothes on an actual human being. Lastly, always make sure to add correct measurements and sizes under each picture.
7. Keep the shipping costs reasonable
A number of times, customers cancel their orders when they learn about high shipping costs. Try to keep something affordable for everyone. You can even add shipping costs into product price and offer ‘free shipping’ to customers.
8. Appealing Product Descriptions
When buying products online, it is obvious that you cannot touch and feel the fabric material. Make the descriptions so interactive and real that customers should feel the product as if they are buying it in a store. Describe everything you need to. From everything about the manufacturers to designing and production.
9. Social Media Interactions
The most important of all is how you socially interact with your audience. Have an active Instagram profile to show off your story, products, daily updates and sale offers. Unless you don’t promote it on a high, customers won’t even know about your brand.
Published by Edna Francis