A towbar business is an ever-green investment because it’s a service that will always be in demand. However it’s also a saturated industry with its fair share of competition, which means you have to do more than just open shop to stand out from the rest. In this article we share tips on how to give your towbar business a unique edge.
1. Customer Service
“People will forget what you said… but they will never forget how you made them feel.” These wise words were uttered by the late great poetess Maya Angelou decades ago and they still hold true today. What do they have to do with your towbar business? Well, your customers might forget about the fact that you helped them to get out of a tight spot or that you offered them a great deal, but they will never forget how your customer service made them feel. One of major roles as a business owner is to help your clients in choosing the right towbar.
If you want to stand out from your competitors, commit to going the extra mile and provide excellent service every time. This will make it easier for you to get repeat customers and people will recommend you to their friends, colleagues and loved ones freely and spontaneously.
2. Manage Your Business Well
A major key to running a successful business is to constantly sharpen your management skills. A good manager knows that it’s important to communicate well and regularly with your staff and your customers to make sure that the business is running as it should.
If you listen to your employees and treat them well they will feel valued and perform better. They will treat your business as if its’ their own and will be more committed to making your customers happy too. Meanwhile listening to your customers will place you in a much better position to actually provide them with great service that’s based on their feedback. It’s a win-win!
3. Employ Emotionally Intelligent Staff
As a small business owner, it probably didn’t even cross your mind to consider emotional intelligence as a prerequisite when hiring your staff. This is a mistake that many small business owners make and unfortunately it can hurt the success of your enterprise in the long run.
In addition to the skills that your employees need in order to do the work you’ve hired them for, they also have to deploy empathy, be enthusiastic, understanding and good communicators. All of these are skills that come with emotional intelligence. It will serve your business well when your employees (and yourself!) deploy them in your everyday interaction with customers and each other.
4. Develop Systems
If you want to have a successful towbar business, make sure that you develop systems that enable you and your team to function in an organized manner. This will help to optimize workflow and provide you with an organized framework of goals to work towards.
Write your systems procedures down and hold a workshop where you get everyone acquainted with them. And send your employees copies of the document so that they’re always reminded of the role that they have to play in keeping the system together.
5. Come up with something new
Customers love special deals and perks. So why not create one for your towbar business? For example, Westcotttowbars offers a free, no obligation appraisal of your towing system and their website offers free “Safe Towing Guides” to help motorists learn more about their products and services.
You can also hire a developer to create a unique app that gives customers 24/7 access to your business, or try and engage with them more on social media. Coming up with fresh ideas to improve your business will help you to reinvent your towbar business in a way that keeps your current customers interested while attracting new clientele.
6. Corporate Social Responsibility
Give back to the community that supports your business by giving your staff an off-day to clean up the local beach, or donate school supplies to a local charity, or help out at a local soup kitchen. Each community has a social need that businesses like yours can fulfill and doing so will not only make you more visible to the community but it will attract customers to your towbar business.
Just make sure that all of your staff wears branded t-shirts or sweaters when engaging in CSR activities, as that will introduce you to people who didn’t know about your business.
Differentiating yourself from your competitors is not easy but it is possible. Try a few of the tactics that we’ve mentioned on this article and give your business an advantage over the competition.
Published by Elena Tahora