Whenever you decide to start your new business or want to create a new product, the very first thing that comes into your mind is to find the best way to introduce and sell your product. The best idea that can inspire us to find the best-selling point is to see how famous brands sell their products. It will motivate you to find the best way to attract customers and increase your product sales in a better and effective way. If you want to create your unique selling point, you will have to do a lot of research and creativity so that you can inspire your customers. Let us look at the famous brand and find out how they create their brand name on the top of their selling point.

1. Avis:
Avis is on of the best UPS to provide an inspiring job to sell its product to its customers more effectively though it comes with low quality. If we see the historical background of Avis, it could not be able to get the best position in its second-largest car rental company with its competitor of Hertz, which was in the first position. The main reason for its lower position was that it did not focus on advertising its product effectively. After realizing this fact, it hired a reputable ad agency Doyle Dane Bernbach so that it can launch a new campaign. This experiment was very successful and, in this way, it increased its market share by 11% to 35% in only four years.
2.    Domino's Pizza
Of course, you would like to eat the fresh pizza getting only 30 minutes at your doorstep. It inspires its customers to provide fresh pizza within 30 or less than 30 minutes. Though it is a famous slogan, now a day it finds it very hard to accomplish its slogan due to heavy traffic and more accidents.

3. Tom’s shoes
Tom’s Shoes is famous for its slogan to purchase one pair and get a new pair to a child in need. The mastermind of this slogan is Blake Mycoskie, who is the founder of this brand. To enhance its business and UPS with One for One® increased his sales in all over the world. It is said that TOMS Shoes provided more than 86 million pairs of shoes to the children only in 2006.

TOMS Shoes is one of the famous companies that provide unique UPS to its customers.

TOMS Shoes also provides jobs in the countries where it establishes the manufacturing plants. The significant increase in the selling point is to provide its customers with the quality of its products.

4.   Stripe
Stripe is the best software platform for running an internet business. We handle billions of dollars every year for forward-thinking businesses around the world. They have set themselves apart from the competition in the eyes of the prospect. If I’m considering an online payment merchant, Stripe is sounding like a good bet. By being very specific about their target market (online businesses), their Unique Selling Proposition speaks directly to their ideal prospects.

5. GetTransfer
GetTransfer, an international transfer bookings and car rental service provider, offers the money-back guarantee . You can claim a refund of the difference in price, if you find a similar offer on another site at a lower price.

That’s a surefire way to make users believe that you offer the cheapest service possible. If not, the price difference is yours.

6. Square. 
The credit card processing company’s USP is “Start selling fast,” and it’s positioned just below the fold of their homepage. (Notice that Square’s USP speaks directly to its prospects: “You” is grammatically implied.) Square has chosen to focus on speed as their most important differentiating factor. Other homepage copy emphasizes this aspect of their business, promising that “with Square’s credit card processing, you can accept all major cards and get deposits as fast as the next business day“

7.    Glossier:
Glossier is a digitally native beauty brand that has built a cult following, particularly among millennials. With a narrow product range of about 40 SKUs primarily focused on skincare, with color cosmetics and fragrance rounding out the line, Glossier celebrates its customers’ natural beauty, not the artificial, painted-on kind. Its tagline is, “Beauty products inspired by real life.

8.    Spotify.
Spotify provides you a huge collection of music and songs to its customers. It additionally provides the best and poetic headline with sub-title so that you can enjoy the best music according to your choice.

9. Mailchimp
Mailchimp is a great American advertising automation platform that provides the best digital marketing facility to its customers. It provides email marketing services to its customers. To sum up its service in three words, direct, simple, and bold. If you want to enhance your brand value with email service, this is the best platform.   

10. Rockets & Rascals

Rockets & Rascals is a UK based company, provides the best quality bikes to its customers. It also provides a bike-shop-slash-café to its customers. Rockets & Rascals also comes with a huge biking community to provide a loyalty program to its community. The loyalty program runs on their point of sale platform where the customers can get rewards.      

Published by Dawn Richard