Happy New Year! Here's to 2008 being the season for taking your organization and personal life with their highest level. The necessity for folks for connecting and exchange goods and services has been one of civilization's ongoing themes. Now, the need for folks to have on the net and search for property information will probably increase exponentially. The big question is, not how technology will advance the real estate industry, but alternatively how will you use it.

2008 poses many challenges for the real estate industry and its irrevocable relationship with the internet. How are you currently positioned to garner your share of targeted property leads and marketing potential of the net? Are you currently buying old traditional training techniques of sending out post cards, fancy listing presentation displays and an ingenious tag line? You already know just that marketing to your sphere of influence and past clients is essential. But what other business systems have you implemented for seller or buyer leads?

How are you currently spending your education dollars and time? Now is the time for you to take action.

Internet search engine optimization and online lead generation is really a competitive game, and it keeps growing more competitive by the day. You've browse the articles, watched it on the headlines and read all of the press releases. The biggest companies in property are investing the lion share of the resources to the internet. Forget about old traditional training, old school marketing or ideas. Major corporations are dumping money into their internet business in order to compete in the networked society we live in. What are you currently doing now to help your education and online property lead generation business? That's your challenge in 2008 and beyond.

As I've stated before, you can still produce a very successful online property lead-generation business. However, nowadays are numbered.

The Web is big, but it is a finite resource. Well, more accurately said, cyberspace is infinite, but people is only going to dig so deep. Real estate Internet sites that capture the top spots in the search engines are garnering good quality leads and massive lists of interested buyers and sellers. But, as more and more big-brand companies compete and work out how to seize high ranking search engine positions, they'll slowly but surely elbow out the small guy. It's the nature of an industry to be "open" to early adopters at the beginning and then slowly near to only the ones that are able the fantastic investment of time and money needed to remain competitive. As more and more buyers and sellers utilize the Internet for property research, the "evening and weekend traditional real estate agent marketing model" is fast becoming extinct.

If you want to stay competitive in the time scale ahead, you will have to grab a bit of the Internet action, and now's the time for you to establish your foothold. You CAN still produce a successful property online lead-generating business. You CAN still get top spots in the search engines. It's not too late, but I guarantee if you wait, it soon will be.

More and more, I get calls from companies selling property leads. They notice I'm everywhere on the internet. My sites rank high organically for specific property search terms and cpc. I also own the proper spots on other property portals that drive targeted traffic to my listings, my sites and yes.....generate good quality, exclusive leads.

I recently received a call from a company selling property leads. As published in my book, Internet Real Estate Agent: A Guide To Dominating Internet Real Estate Leads and Marketing, there are specific questions you should ask to prevent wasting money and time. After returning and forth with the skilled sales rep., I surely could hone down the basics of how the program works.

Published by Charlesa Gibson