3 BIG Reminders for Entrepreneurs

 “Know Your Weaknesses, Play to Your Strengths and Don’t Be Afraid To Outsource”
 

 What a useful little phrase I created to help remind myself of what builds balance for me in the world of being a young entrepreneur.

 At the tender age of 26, I would say it’s a lot to operate two companies, all while trying to get funding for a non-profit and write a book. Some would say that I have bit off more than I could chew, which I don’t necessarily disagree with, but when life throws you lemons, you throw them back, right?

 I’m not a millionaire…yet… and I don’t hold all the answers to all the questions. I can also guarantee you that I am no prodigy of any sort. What I can tell you is that I am as stubborn as I am determined and sometimes those two play pretty well together. When the day arrives where I feel like I am totally and utterly overwhelmed, which happens often, I have to sit back and take a look at the bigger picture. I have learned that keeping my head down and barreling through keeps me in the dark on other issues that also need to be addressed. So, I created a phrase that reminds me how to look at each problematic situation and bring it balance.

 “Know Your Weaknesses, Play to Your Strengths and Don’t Be Afraid To Outsource”
 

 I never thought I would be a self- pep talker, but when you run two companies, that hat becomes a pretty common one to wear.

 My solution is to look outside my present box and simplify my position. Why am I not achieving the goal I desire to reach? What is it that I don’t have in my skill set toolbox to push this further? What do I have in my skillset toolbox that could help set the sails back on course? When do I need to need to let a certain task go and assign it to someone else?

 Know Your Weaknesses
All these questions come in to play when I feel overwhelmed. Don’t let ego enter in to your business, even if you do think you’re the best. Asking for help doesn’t make you incapable of running your own company. Actually, just the opposite occurs. If you can’t find the answer yourself and you wont ask for help, then odds are you will never find the answer. Ill take the shot to my personal pride, if it saves the pride of my company.

 Play to Your Strengths
If you are focused on why you cant achieve your weaknesses, you are not focusing on where your strengths can be put to effective use.

 Know When To Outsource
Let someone else play to his or her strength! If you can’t do graphic design, why spend countless hours trying to learn how to use Adobe Photoshop? Is 10 hours of your time not focusing on gaining clients going to pay off in the end? With all the new outsourcing sites out there, you can get a new logo in less than 24 hours and pay $40.

 This is an over published topic that seems to also be a dying art. The irony surrounding it is hilarious to me. Don’t be the statistic. Focus on what you do best and leave the rest to what they do best. If you’re worried about how to pay them, think about how you’re going to pay yourself if your business never succeeds?

 Write this on your white board or use it as your computer background. Whatever it takes to remind you to keep the balance. And if your strength isn’t putting a background on your computer… outsource it! ;-)

 

ABOUT THE AUTHOR

Mara Shultz is a young entrepreneur that prides herself on being a Jack Of All Trades. She is an award winning songwriter and a founder and partner of Market Share Consultants and The Online Kitchen Designer. She leads Ring The World Together as a RE:definer, supporting and building a community for victims of sexual abuse/assault, molestation and rape. With over 5 years of sales and marketing experience in the home improvement industry she has learned  training techniques and hopes to create thousands of successful advertising and marketing campaigns.

 Mara has a love for blog writing, mostly in a sarcastic tone. She is known for witty, off of the wall posts, professionally, and writes raw and vulnerable personal blogs. You can follow her on www.ringtheworldtogether.com/impacts or her LinkedIn page www.linkedin.com/in/marashultz 

Published by Mara Shultz