Wanna gain an unfair advantage in the game of SEO so that you can rank high in the search engines?

Then you gotta get these right!

Google is always updating and improving their ranking algorithm every single day. Shouldn’t your SEO knowledge and skills update as well?

So, today I’ve compiled 3 most commonly asked SEO tactics that are outdated and no longer works.

On top of that, I’ve also compiled the top 3 factors that determine the ranking of your site today.

Stop wasting your time on the things that don’t work anymore and start focusing on the things that actually work.

You might ask…

“How do you know your ‘Top 3 Factors’ work?” and “Why should I trust you?”

Just take a look at my personal results:

This is the screenshot of the Google Analytics statistics from my affiliate marketing website.

As you can see, I managed to grow my organic traffic from less than 50 per day to over 1,200 per day in 6 months (from Feb to Aug).

This didn’t happen by chance and that’s exactly what I want to share with you today...

3 Outdated SEO Tactics That No Longer Works

  • 1 Keyword Density

In order for Google to index our post and rank it under the right keyword, we must let our keyword to appear in our content at least for a certain amount of times and keep it above a certain density compared to the whole article.

Is it?

Yes, it was.

Keyword density was one of the most well-known “SEO tactics” a few years back. Even newbies have heard of this.

But the truth is it used to work but keyword density has absolutely ZERO impact on your rankings today.

The catch is that your keyword must appear in your content at least ONCE. That’s all.

Even if your keyword only appears one time in your entire article, no matter how long it is, your post can still rank under that particular keyword.

That's because Google is now a lot smarter than it used to be a few years back. It can now slowly understand your actual content and rank it according to where it’s supposed to be.

Keyword density is one of the outdated factors that Google has totally abandoned.

  • 2 Keyword Rich / Exact Match Domain

Keyword Rich Domain or Exact Match Domain refers to your website URL that contains the keyword you want your website to rank for.

For example, if you want to rank for “best laptop for gaming”, then you go and register a domain name called “bestlaptopforgaming.com”. That’s called Exact Match Domain.

This used to be a ranking factor as well but since a lot of people are trying to “game” the Google algorithm by doing this, Google has now abandoned this ranking factor as well.

What’s most important is your content.

Even if your domain name has no relationship with your actual website content at all, you can still rank your posts under the keywords you target if you’re able to create quality and relevant content.

So my advice to you is to choose a domain name that’s “brandable”. Build your website as a brand. Choose a name that can represent you & your website.

Most importantly, choose one that’s easy for people to remember.

To research for available domain names, you can use tools like Jaaxy or Namemesh.

  • 3 Number of Backlinks

There are a lot of controversies over backlinks and its impact on SEO. Let me clear up all the myths and your misconceptions at once.

By the way, I’m not saying backlinks are totally useless and have no SEO impact. NO!

A backlink is an important ranking factor which I’ll explain more in just a second.

But the most common misconception is that we all need to have as many backlinks as possible. NO!

A number of backlinks are not as important as the quality of the links.

Let me just give you some examples that backlinks can actually hurt your site because Google will probably penalize your site for that:

  • Creating multiple interlinked websites (This is called Private Blog Network or Link Farm)

  • Link & Article directories

Once again, these are the tactics that used to work. That’s why there are people using them.

But these tactics are still considered trying to “game” the Google’s algorithm so Google has updated this ranking factor as well.

Buying links from Fiverr are even worse. You can single-handedly destroy your own site if you’re trying to game with Google’s algorithm.

Those are the 3 outdated SEO tactics that you should stop wasting your time on. And let’s look at what are the things you really need to focus on...

Top 3 Most Crucial Ranking Factors

  • 1 On-page SEO

On-page SEO is the things that we can optimize on our own websites for better rankings.

There are 7 on-page SEO guidelines that I always follow for all of my posts. They play a really important role to help me get to over 1,200 organic traffic per day.

So, check it out:

1. Meta Title - This is the title you want to show up in search engines which can be different from the title in your actual post. Optimize it to include your keyword & some captivating words but make sure to keep it within 60 characters.

2. Meta Description - Short description appeared in search engines. Include your keyword as well and keep it within 160 characters.

3. Keyword in Content - I’ve mentioned this in the previous tip about writing for your readers. You only need to have your keyword to appear at least once in your entire post.

4. Image Alt Attribute (or Alt tag) - Make sure you have your keyword in one of your image alt tag as well. Image alt tag is to let search engines know what exactly is the image about.

5. Internal Links - Build links within your website. Link to other relevant contents on your site with a suitable anchor text.

6. External Links - This is NOT backlinks. The external links I’m referring to is the link from your site to another authority website. It’s best for you to link to some websites with high authority like Wikipedia where appropriate.

7. Video Embed - You don’t have to create your own video if you don’t want. But it’s best for you to embed RELEVANT YouTube videos into your content. This can increase the time people stay on your site.

If you want better SEO rankings, I recommend you to keep this list and use it as a checklist whenever you are publishing a new article on your website.

Currently, I have over 200 posts on my site and most of them are ranking either on page 1 or page 2 of Google for my target keyword.

I’m not saying this on-page SEO are the only factors for ranking but they do play a very important role.

  • 2 Page & Domain Authority

Your page & domain authority basically tell you what’s the trust level of your site in the eyes of Google.

Google trust websites with higher page/domain authority more. So, those websites will be “prioritized” for ranking despite they may not have the best content.

That’s why sometimes you may find yourself struggling to outrank a certain website that has a much worse content than yours.

(P.S. You can use Free tools like this to check for your website’s authority or even your competitor websites’ authority!)

So, you should definitely try to grow your page & domain authority. But this takes time. It takes time for Google to understand more about your site and slowly give you more trust over time.

That’s why domain age is one of the factors involved.

But another important factor which affects authority is the backlinks your website has.

Backlinks can make or break your site.

I’ve given you some examples of why Google can penalize your site earlier on.

But if you’re able to build quality links using natural and legitimate methods, it’s actually very helpful for your SEO in the long run.

Two common link building strategies include:

  • Guest posting

  • Broken link building

I won’t go through the details for these because they are separate topics on their own.

If you’re interested, you can check out my link building guide here.

  • 3 Post Engagements

Post engagements refer to the number of shares and number of comments on your post.

Sometimes, these are actually more powerful than site authority and backlinks.

For example, it’s possible for you to outrank a website with much higher domain authority if your content has a lot more shares and comments.

These tell Google that people are more interested in your content so Google will rank it higher.

So, do not neglect the power of your post engagement!

BONUS: Time on Page!

Just like YouTube video ranking, the amount of time people spend on your site or your videos will determine your ranking because time on page or time on video directly reflects whether people are interested in your content.

That’s why quality and relevant content is still the most important factor in Google ranking. All the other factors like on-page SEO, engagement are just secondary when compare it to the content quality and relevance.

Anyway, Google’s mission is to provide the best search results for its readers. The most relevant and reader-friendly contents will get the highest ranking.

So, your goal should also be focusing on your readers and not search engines.

My final advice for you is to write FOR your readers and not Googlebots.

Always keep your readers in mind and deliver as much value you can to them.

That’s the most sustainable way to win the game of SEO.

About The Author

Jerry Huang is a 21-year-old full-time internet marketer who has achieved financial independence through affiliate marketing at such a young age without any college degree or working experience. He shares with people the secrets to his amazing results on his website at SmartAffiliateSuccess.com

Published by Lucy Jones