Recently, there has been a lot of hype about social media marketing and its effectiveness. On the other hand there is absolutely no doubt in the fact that using social media as a marketing channel has given businesses a lot of benefits and most importantly, a lot of customers. The whole marketing game has changed with the use of social media and you can now easily interact and attract more people towards you. Now, in social media marketing we have all been hearing about Facebook and Twitter and how Facebook pages and Twitter accounts can help you with the growth of your business. It surely is a great way to increase your customers but let’s be practical, there is a lot of competition out there when it comes to Facebook and Twitter marketing.

 

If you are someone who just launched his brand or just started a business we suggest you to give Instagram marketing a try. You see, it is something new, not all the elite businesses and companies are using this channel and above everything, it is very effective.

Today in this article we are going to jot down some of the basic reasons why Instagram marketing is important for your brand.

So, folks take notes of what we are about to tell you because this article might take your business to the height of success you’ve always wanted

1- It Is Centered On Storytelling

People just love to hear stories and Instagram is one of the best platforms where you can use storytelling for marketing. You not only can communicate with your audience by sharing images of your products and services in fact you can use the Instagram story feature which allows you to upload short videos of whatever you want too. These stories are available to your audience for only 24 hours and within that time you can easily interact with your customers with valuable content..

2- You Can Reach A lot Of People

Instagram has a total of 700 million users for every month and obviously if you are posting valuable and newsworthy content then there are high chances that you can gain a lot of potential customers for your business You can now even buy Instagram followers and interact with them by posting images and stories about yourself, your business or whatever product you are selling. The best part about this platform is that more and more people are now joining Instagram and gone are the days when people were obsessed with Facebook only. Instagram is now becoming a stronger platform for marketing purposes
 

3- It Is A Great Way To Keep An Eye On Your Competitors

Yes, you read it right, if you are running a business which has a lot of competitors out there then Instagram is the one platform that you need to join as soon as possible. Here you can follow your competitor, know his tactics and techniques to attract customers, know about the contests they organize and what kind of material they use to trigger the emotions of their consumers. You see this will not only help you with the motivation in fact you will also know about the techniques of keeping your audience engaged and you will be able to improve in the areas where you lack when it comes to marketing.

These are the three basic reasons why Instagram marketing is an important thing for your brand. You need to shift to this platform and give it a try because now is the right time to do it or else it will be too late and the marketing competition will also exceed its limits.  

Published by Julia Morison