Instead of just trying to rank newer and newer keywords, you have to also focus on the current keywords which are ranking in the search engines. It is important that you try to rank these keywords higher so that you are able to get more amount of traffic. Owing to this, you have to always ensure that you are trying to improve the rankings of the current keywords and thereafter, you're trying to rank the newer keywords. Many of the people think that just by building more and more links to the currently ranking keywords, they would be able to improve their ranking. You need to look at other methods as well in order to improve the ranking of these keywords. We would share with you a few methods which would certainly help you in improving the ranks of the keywords which are already ranking.

1. Metadata:

The metadata would be able to indicate to the search engines what are the relevant keywords for which you're trying to rank. If you have not included it in each and every ranking URL, you should do it right now. You need to understand that in the metadata, instead of stuffing the keywords, you have to just mention the keywords once and you have to use the longer tail keywords and thereafter, the search engines would be able to understand for what keywords, your pages are relevant. That is why, if you have not filled up the metadata till now, it is high time that you include the metadata on each and every URL on your website.

You have to understand the type of the page for which you are filling the data and the content which is present on that page. Once you're able to understand that, it becomes easier for you to write the metadata.

Metadata would include:

-Meta keywords
-Meta description
-Meta tags

You have to include all of these things for each and every ranking URL which would ensure that the ranking of those pages improves the significantly.

2. Responsive Website Design:

These days, visitors would not just be using the normal computers in order to visit your website. Many of the visitors use the tablets or the smartphones in order to visit your website. If your website is not responsive, the display of your website on devices other than the normal computer would not be proper. That is why these visitors would be leaving your website soon enough. This would actually lower the rankings of your pages.

The percentage of visitors which are returning back to the search engines after visiting just a single page on your website is known as the bounce rate. The higher the bounce rate, the lower would be your rankings.

In order to reduce bounce rate, you have to ensure that your website is responsive.

When the website is responsive, the user would be able to find the information which they are looking for irrespective of the device from which they are browsing your website.

That is why you have to make your website responsive.

3. Content On The Pages:

The lesser the amount of content on the pages which you're trying to rank, the lower would be ranking. Search engines often prefer the pages which have a large amount of content. Due to this very reason, it is always important to increase the amount of content on the pages which you're trying to rank. You have to make sure that the content is original as well. Once you're able to do that, it becomes easier for you to increase the ranking of your web pages by guest blogging.

4. Longtail Keywords:

Instead of just concentrating on the main keywords for a particular page, you have to also look into the long tail keywords which are ranking. These longtail keywords would often rank naturally. Once they are ranking naturally, with a few links you would be able to easily improve their ranking even more. That is why you have to also focus on the long tail keywords which are ranking. These would be having very little competition and that is why increasing their rank becomes much easier. You can also opt seo packages by Submitcore.

So, if you're looking at some tips which would help you in ranking the pages which are already present in the search engines, these are the 4 tips which you have to consistently follow.