Whether you have an e-commerce website or a blog with affiliate links, you will always choose the right option to make your website faster. But at the same time, you will also look for some effective tactics to increase the sales conversion rate of your website. In order to increase conversion rates of the website, you will always have many opportunities. But an interesting factor is that many of your website features play an important role in boosting the conversion rate.

So, what are the important features of any website that can play a vital role in increasing conversion rate of your website and boost your sales count?

Website Speed:
 What type of website you are surfing? Well, most of you will mostly choose a website that loads fast and offers you quick overview of the entire website. The website that loads fast is more likely to get high conversion rate as compared to other competitor websites. Even search engine gives priority to quick loading website in terms of organic ranking that directly increases their online visibility.

Genuine User Reviews:
 You might have seen some famous e-commerce brands to use user reviews as a promotional tool to engage their users and compel them to buy the product. This is one of the common tactics to increase the conversion rate of their website. A user is always attracted towards an online product that is associated with numerous positive reviews from authentic buyers. Hence having genuine user reviews are always beneficial for the business owners to increase their conversion rate.

Custom Landing Pages:
 Today, many marketers recommend you taking advantage of custom landing pages. Many online and offline tools can be used to build your custom landing pages and integrate them into your website. The landing pages are more prone to increase the conversion rate of your website. A custom landing page with CTA buttons has been a proven practice to bring a hike in your sales conversion rate.

Simple Website with Easy Navigation:
 Having a complex website with tricky navigation to make a checkout can never offer fruitful results. For conversion rate optimization, you will be required to build a user-friendly website where your customers can easily navigate throughout versatile options and make checkout easily without hectic checkout stages.

Promotional Offers:
 On different occasions throughout the year, you will have multiple opportunities to serve offers to your customers. The use of seasonal offers is a strong tool for CRO and boosts your overall sales count.

All in all, if you have built your website with each and every aspect and verified it with the checklist, you will have half work done. You now need to test your customer demographics with the help of A/B testing and start serving them what they actually expect from your end.
Your customer is what can take your business to the next level and hence you should entertain your customers in the best possible way.