With more than 500 million active users per month and more than 4.2 billion users likes daily, Instagram has proven to have a massive engagement rate and user base over time. For a social media marketer, this should be taken advantage of. Before taking concrete steps for an effective campaign, we recommend you to follow a plan for you to move forward. Wanting to help you, read on as you make a precise, goal-oriented, and practical scheme like a pro. You’re welcome!

Know your audience

First, do you know who your audience is? Determining whom are you offering your products and/or services is made easier with the help of reports available with only a few clicks. Using data gathering platform like Google Analytics, you can identify their age and gender (demographics), discover what certain topics they like (interests), and find out where they are located (geography). Once you got a better insight into your audience and how they behave on social media, you can now prepare to produce smart content that perfectly fits them.

Set out your Instagram marketing goals

What are the things you are looking forward to happening? Before we get on to getting the return on the investment stage, are your marketing goals closely aligned with that of your company? You can begin to: 1) Break down what do you want to achieve. 2) Measure your progress using key metrics. 3) Dig down about the long-term impact of your goals to the business by analyzing that drive leads and convert returning customers.

Always remember to have S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Time-bound) goals. Defining such will increase brand awareness, drive traffic to your online pages, build a community, generate leads, and boost sales.

Create your theme

Not sure where to begin? Applying the brand identity, decide on what content you would want your audience to see on your feed by plotting them on a calendar in advance. This schedule will allow you to have less worry about running out of ideas on what to post. Plus, you can create posts to jump on the bandwagon. Who knows, there is a possibility for it to get ‘viral’ in just a few hours. Most importantly, having a solid concept makes your brand unique.

Ask for the help of Instagram influencers

Have you found the influencers that you think have the same values as your brand? Tapping Instagram influencers in promoting your campaign is highly suggested as they have a wide audience reach. Knowing that they have a large social following, they could offer rate negotiation for every sponsored post. However, if you do not have a budget, there are still bloggers who are willing to trade products for promotion.

Check your competitors

Since we are now at the last step, have you tried examining the strategy of your closest competitors? Try social media listening because monitoring brands within your niche allows you to learn a better understanding of your market. You can take a look at what content they produce, what hashtags they are using and what are doing well and even their ineffective tactics that need improvement as well as how they interact with their audience.

The Bottomline

We know that breakthroughs do not just happen overnight. The good thing is that you may now start applying these steps that will bring results for the years to come.

Feel free to use these insights for your solid Instagram marketing strategy. It makes a difference having a winning plan that efficiently converts sales than those that only gain likes and comments.

We wish you the best of luck for the success of your marketing campaigns on Instagram!


Published by Daphenee Plaisir