The housing industry is one of the most lucrative forms of business today. In recent years, the demand for housing has been on the rise thanks to a burgeoning economy. The industry is expanding and there are indicators that it won’t be slowing down for the next few years. People have the money to purchase new units and businesses are seeking more office and business space.

If you are looking for a business to invest in, you can do worse than the construction industry. However, before you dive in, you need to be alert to these 7 basic considerations:

1. Acquaint yourself with the building rules and regulations

The building industry is heavily regulated. There are standards, rules, and regulations to streamline all the operations and ensure safety. If you are venturing into this industry, you have to be conversant with them to provide a good working environment for your employees, and quality end product for your clients.

a) Licenses and Permits: You need a business license in pretty much any kind of business you start; a construction business is no different. If you are unsure of the kind of license you need for your company, consult with the local business license office. Obtain the requisite permits for the construction activities that require you to acquire them.

b) Surety Bonds: Construction companies need these bonds to operate. A surety bond is acquired from a third party who pays your customer if you do not live up to your end of a contractual agreement. They vary by state, thus you should find out how it is done in your state.

c) Insurance: You will need a good cover because your line of work will involve a lot of machinery. Accidents happen, the property also gets damaged, and lawsuits can be filed against your company. Find the right insurance policy before you begin working.

d) Occupational Safety and Health Act (OSHA): This act is strict on providing your employees with a safe working place. Having good means of communication within the construction sites is a good example of making sure that safety is taken care of, and in order to have the right equipment for that, it is crucial that you know your brands and equipment. Radios are the best way of communication, so start off by looking into two way radios from, and take it from there. Ensure that you cultivate a safe working place to keep everyone safe and avoid getting sued.

2. Gather your Resources

The most important resources in the construction industry are money and labor. You cannot run a construction business without either of them. Money acquires everything and pays the workers while skilled and experienced employees offer quality services to your clients.

If you do not have enough money as you start out, you should consider taking a loan. If you cannot acquire a loan, there are other avenues you can leverage to source the money. For instance, you can borrow money from credit unions or buy your materials using a line of credit.

Speaking of labor, there are four ways by which you can secure workers: independent contractors, subcontractors, labor brokers, and hired employees. Find the one that fits your budget and needs.

3. Find yourself a Mentor

Whenever you want to make a successful entry into any industry, you should find yourself a mentor. It is an even more important consideration when it comes to construction because there’s a lot of knowledge you need to gain via experience. Having someone who knows the ins and out of the industry will be of great help.

Nevertheless, a mentor doesn’t necessarily have to be a person or a company that you know personally from the very beginning. You can find yourself some mentors via business assistance programs. For example, SCORE Mentors can pair you off with a mentor free of charge. Also, attend networking events.

4. Value your Clients

Your customers are the most important player in any business. Since the building industry is notoriously confusing to people who are not familiar with how it works you can expect that your customers will need clarifications with a few things. They may also want to know how things are progressing and it is your job to hear them out and give them the appropriate feedback.

If you show them that you care about them, they will feel comfortable working with you. Learn to personally show up rather than delegating this important facet of your business to someone else. If you have multiple projects running concurrently, let your client see you pop up every once in a while.

As you hire your employees, ensure that they have basic communication skills. They also need to know the importance of treating your customer with respect, courtesy, and patience. When your customers are comfortable, they are likely to refer you to their friends and family. A good reputation is vital to a successful business.

5. Find a Market Niche

The construction industry is vast. There are many kinds of services that a construction company can offer. If you are starting your own firm, find something that you can specialize in; something that you will be known for.

Being a specialist helps you market yourself because you can promote your company as one that is extremely good at something such as painting, roof installation, window installation, etc.

Even if your company functions as a general contractor –offers a wide array of services – be extra-good at one specific service and you can even use it for branding. People will know that they can call you when they need your services.

6. Don't cut corners

Refrain from the habit of buying substandard building equipment and materials to keep the costs low. Although it can be tempting to buy substandard materials to make a larger profit, you will end up with a bad end product or you will have to replace or repair something soon after. For example, instead of buying substandard and generic shutters, find bay shutters for your windows. Although you won't make as much money as you would while cutting corners, your client will appreciate your work and this could lead to recommendations and repeat business.

7. Become Certified

Although many people believe that the initial certification is enough to kick-start a construction firm, having additional ones are beneficial to your company. The ones that can get you ahead are those that are based on upcoming trends in the market. Getting certification on things like sustainability will help you beat the competition.

The Construction Industry is kind to those who follow the rules and do quality work. If you intend to make your entrance, do it the right way. You don’t have to lose a lot of money and suffer bad experiences in order to get things right from experience.


Published by Matthew Piggot