Like every craft demands a certain set of tool to perform effectively, digital marketing also has its specific set of tools. Without the proper use of these tools, one can abandon any hope of greatness and success in the marketing field. Here are seven digital marketing tools that you must have to help your business grow. Using the tools that best suit your marketing requirements can increase the effectiveness of your advertisement.

1) Google Keyword Planner Tool

If digital marketing is fighting than Google keyword, the planer is the knockout punch. It is, in fact, the most powerful digital marketing tool on the list. If used properly then this tool alone is capable of meeting all your digital marketing needs. This tool aids marketing professionals to get an overall idea about the competition, search volume and other insights as average monthly and daily searches. Keeping this data in view marketing professionals can focus on certain keywords for their search engine optimization process.

2) Facebook’s power editor

The power editor is a tool provided by Facebook for the creation and promotion of hyper-specific advertisement campaigns. The ad platform of Facebook is improving rapidly, and new features are introduced to the power editor to increase its effectiveness. This tool allows marketing professionals to target a specific audience for their advertisement.

The power tool is also great for location-based advertisement and for people who are just begging to advertise on social media the power tool also has options to set limits so that that they don’t go over their budget. This is one of the best digital marketing tools which requires no third party fees for advertisement and promotion of your products.

3) Twitter native platform

Twitter is another social network that users should consider paying for advertising. Twitter’s native advertisement platform provides many useful features to marketing professionals. The Twitter platform has a splendid and fantastic feature of targeting with segmentation functionality.

This feature allows you to target specific keywords and when anyone tweets using those words, they are targeted for advertisement. For example, if someone tweets using the keyword ‘new phone’ they may be targeted for phone advertisements. These features can effectively reduce your advertisement cost by eliminating unnecessary and unproductive advertisement.

4) MailChimp

MailChimp has reserved its place as the largest email marketing tool with almost two hundred and fifty billion email sent by its users last year. The best thing about MailChimp is its varying price tag according to the size of your email list. Their ‘forever free’ plan can be a great way for starters to get into email marketing. MailChimp is a great starting point for newbies. Mailchimp’s paid premium versions are also very useful for people who are more experienced in email marketing.

5) Marketo

If you have already had some experience with email marketing platforms and want to take things to the next level, then marketo is the digital marketing tool for you. Even though market is widely recognized for its email marketing capabilities but it is not the only thin marketo can do. Marketo has a diverse set of marketing features that makes it an all-rounder for marketing professionals. Marketo also emphasizes on automation. Marketo is a tool that you should consider using if you want to improve your email marketing game and want to take it to the next level.

6) AdRoll

AdRoll is a name that is instantly recognized by the marketing community due to its retargeting capabilities. The digital marketing tool boasts its customer base which is composed of over 35 thousand customers. This marketing platform provides access to more than five hundred exchanges which includes the major social media websites. In some cases, AdRoll has been reported to initiate a 250 percent lift in sales and a 35 percent lower CPC. Suppose a customer visits your website but leaves without making a purchase. AdRoll will display your ads on the websites that they visit later which ensures that your brand stays on top of their minds and keeps them coming back.

7) Choicestream

Choicestream is a programmatic advertisement tool which processes customer data into useful information. That information is then utilized by Choicestream to target the most relevant audience.  Choicestream makes sure that your ads get the maximum engagement rate on a minimum budget. For example, choicestream may consider the age group of people that engage the most with your product and advertise on apps and websites that are used by that certain age group. This method makes your ads less annoying and more entertaining as the audience is actually interested in those advertisements.

Published by Arina Smith