“Back in the days when storytelling was the main form of entertainment, tales of mythical creatures abounded. Today we seem to indulge in the mere scraps of what was once an epic feast of legend.”

In this modern age, there appears another mythical creature, the shark, a protean-like coiling in the grass type of snake, ready to turn your business proceedings and agreements into dust with swift smooth-tongued, loaded Questions…

As an entrepreneur I have started small. I am still small fish and I deal with sharks, corporate companies. I have created my ‘corporate’ culture from scratch, and I have developed my business solely through growth hacking.
What I have learned when trying to impose my imaginative but new small company culture to the sophisticated corporates is to strike gold, provided you know who you are and consequently, the “protocol” to offer and create huge amounts of Value and solve problems.The more problems you solve the better you speak the shark tongue.

Tim Ferriss once said, “A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”

Sharks’ words are never comfortable as they know no mercy and smell fear and disorder from afar. Whomever has never been told that his/her products or services are useless doesn’t know how to shine a carefully chosen smile in the face of the creature with disposable teeth, and sink into the right order of things. Which is, there are other sharks. But when a big shark says to you, you are no good, then you are (good), because you are there sharing the same table, conference room and presentation…On this gleeful occasion I am thanking all the sharks in my life, the ones who have taught me to smile at the glint of rejection, and the ones who have taught me that:

“Everything you want is on the other side of fear.” – Jack Canfield

Art by Michael Sowa.

© Iulia Halatz

Originally published on blog.seocopywriting.ro

Published by Iulia Halatz