Focusing at their vision to keep #DeshKoRakheyAage , ABP news made its unique reporting set up to lift the extravagance and fervor of the dynamic development of the election results. An inventive 360-degree setup was organized today to enable the viewers comprehending the ground zero development in elections results across 5 Indian states.

The ground-breaking live view of ABP newsroom incorporated a fascinating Virtual Reality setup which gives an outline of the whole newsroom. A theme based graphical portrayal of information anticipating city based information over bulletin train. A functioning information LED was also mounted with color codes and arrangements to help the viewers comprehend the dynamic developments on the election results. Mr. Avinash Pandey, COO, ABP News Network stated in the same regards, “Time and again, we have set a benchmark in creating new standard when it comes to innovation in newsroom. With the changing consumer behavior, we have tried to make our today’s programming more innovative, interactive and engaging for our viewers. Our all – new & first of its kind initiatives like active data LED wall and Virtual reality initiative, kept the viewers engaged during the game changing numbers of the election results.”

He further added, “On digital front, we have yet again taken a lead today in the Hindi genre segment receiving the highest concurrent visitors on desktop and mobile platforms.”

There were some other initiative alongside like LIVE and exclusive election result coverage via LED screens (outdoor) for the viewers of ABP news were also set up in Delhi – Connaught Place, Kolkata – Top n Town news market, Jaipur – Near Alberta Museum, Raipur – Jaistambh Chowk along with widespread outdoor coverage.

Published by Rahul Kh