As you have landed on this page, it is quite predictable that you have realized the dire need for making your brand present on the mobile. You are familiar with the benefits of having a mobile app for your startup, but are confused which mobile app development platform to prefer. Right?

Well, it’s nothing new. For years, Android vs iOS remained the hot topic for debate in the market. While the users of both the OS continued to praise their platform, the startups and established brands remained confused regarding picking one among the two. And since their mobile future is based on this particular decision, the dilemma turned into fear. If you too are experiencing the same feelings, have a glass of water and be calm. In this article, I’m going to share the secret to choose the right platform for your startup and build a stronger and profitable impact.

So, shall I begin?

When it comes to get into the Android vs iOS war, the best way to select the most favorable application development platform is to compare and analyze based on the factors, including:

  1. Market Share

As per Q1 2018 report by Statista, Android is the ruler of app market with a share of 85.9%. It is running on devices in almost every corner of the world, with a major power in developing nations. Whereas, the iOS is confined to developed countries with a market share of 14.1%.

This implies if you want your startup app to reach to a wider audience, Android is your secret saucer. Whereas, in case you want to target the developed countries like USA, iOS is the right pick.

  1. Customization Option

Though both Android and iOS offers a broader range of features and possibilities, Android is leading in terms of customization option. The platform, being open-source, empower the developers to modify and use the elements the way they want. Whereas, on the flip side, iOS have some sort of restrictions in terms of layout and other elements due to monopoly of Apple.

So, if your creativity clashes with the Apple’s guidelines, go with Android.

  1. Budget

When it comes to budget, the decision is quite difficult. On one side, Android development seems expensive than iOS app development due to platform fragmentation (available in the form of different Android versions). While, on the other side, Android offers application of various open-source tools and frameworks - making it cheaper than iOS.

So, the point to consider here is to analyze the budget as per the devices you want your app to be available on, and the type of tools you invested in.

  1. Revenue Model

Though Android has the bigger slice of mobile market share, iOS is the winner in terms of revenue. As unveiled by H1 2018 report, the Apple’s App Store generates double the revenue of that of Google’s Play Store. This clearly defines that iOS is the right mobile app development platform in case revenue generation is your prime goal.

  1. Security

While both Apple and Google are working towards offering highly secure experience, Apple is leading the market with its stringent guidelines and security approach. So, if security is a must-have element of your mobile app development process, the iOS is the right choice for you.

  1. App Launch

Again, the decision here is quite confusing. While Apple’s iOS takes higher time for app launch due to its strict guidelines, it has lesser OS versions to target. Whereas, Android may demand less approval time, it needs higher time for testing because of its platform fragmentation. So, the decision varies as per your choice.

Still facing the dilemma? Let’s simplify the decision by considering different situations:

When to opt Android app development?

Investing in Android application development is the right decision, if you:

  • are targeting developing nations

  • need higher customization

  • demand faster app update

When to prefer iOS app development?

Choosing iOS over Android makes sense, if you:

  • are targeting tech-savvy users (developed nations, basically)

  • want to raise higher revenue

  • Focus upon quality and security

When to begin with both platforms?

Though I would suggest this to established companies, startups can also look forward to developing an app for both the platforms. This will help them to target a wider audience and earn double perks. However, you need more resources for making your brand available on both the mobile application development platforms.

When talking about making an app for both the mobile OS, you can either build apps for both individually or take a smart shortcut - invest in React Native app development.

In case you have never heard this term earlier, call the best mobile app development companies today.

Do you find it useful? Want me to add more insights regarding choosing the right mobile app development platform? Leave a comment below.