From the news to video games, violence is a key theme. We see it in every day, Facebook has been a source of viral videos of fights, violence, attacks. By seeing violence through a variety of medias consistently does this at some point make us more conditioned to it? Less emotional towards it?

If we are exposed to something so much, at some point it has to devalue the emotion behind it? It normalises it into our society, almost making it an acceptable thing to see. It no longer shocks us. The younger generation is exposed to violence from a young age through video games, music videos and films. The internet can give young people instant access to a vast amount of videos and movies that contain violence. I am not saying that this makes them more violent, I do not think that is the case at all. But it doesn't shock them when they see it happening, it doesn't phase them, it doesn't have an important impact to prevent it, people want to see it.

Smoking adverts that promote scare tactics no longer have the desired effect as people have become normalised to see it, accustomed to it. Scare tactics through the media is the same as being exposed to violence, it reaches a support point and then starts to decline or flat lines, it can no longer push to a higher point of emotion. Surely the smoking adverts should switch to a different tactic for a while, then bring back the tumour adverts so that the fear can be felt to aid those to quit.

This will not work with violence as the headlines take over the news on a daily basis, we cannot ignore the violence that goes on. We do hesitate and reflect on a violent event that has occurred, after that we move on and focus on our own lives. I don't think no one is longer surprised by it, it no longer impacts anyone to stop the violence that happens in the world. Does this make violence more socially acceptable? That it is an expected human behaviour, a valid reaction to an event?

A think we should take a little more time in our lives to reflect on these violent events, really think about how much violence we are actually exposed to and how this affects us as individuals, as a community and even as a society.