Salons can offer a multitude of treatments and enhancements for clients to look and feel their best, but some treatments are better to offer than others. Many salon offerings can be completed in front of the bathroom mirror at home, so potential clients will likely skip the salon if they feel like they can do the treatment themselves. In order to make sure your clients get out the front door and into your salon chair, you need offer these beauty enhancements.

You should have a selection of enhancements and treatments that can’t be mimicked at home by the average client. Services like make-up, manicures and facials are all salon staples, but someone can simply do their own make-up, paint their own nails and buy inexpensive face masks at the pharmacy. You need to offer options that clients can’t complete without training or an extra set of arms at your salon, to ensure that they come for your professional services.

1. Semi Permanent Makeup

Semi-permanent makeup is a long-lasting treatment for lip liner, penciled eyebrows and eyeliner, so that a client won’t need to touch up their makeup several times a day. The beauty company Lash Forever Canada even offers courses and training for semi-permanent mascara, which is a first in Canada’s beauty industry — you can learn about semi permanent mascara by visiting their website and signing up for their training courses. The semi-permanent mascara adds volume and rich colour to both bottom and top lashes, and has the added benefits not having no-clumps and being waterproof.

2. Waxing

Waxing is a treatment that can be completed at home, but is still highly regarded as a task better left up to the professionals. Salons should offer waxing for all forms of removals, such as upper lip, eyebrow and leg—it is especially beneficial for clients to get professional waxing in areas that are hard to reach and require a different set of hands, like the back or bikini area. Make sure that all estheticians are properly trained to wax, especially in regards to sanitization and safety concerns.

3. Hair

While it is also possible for someone to style their own hair, it is also inadvisable—there are many opportunities to hurt oneself with scissors and end up with choppy and uneven hair. Even someone trimming their bangs can end in a disaster, so beauty parlours should give their clients the opportunity to avoid a horrible hair day. A salon should offer a variety of hair-related treatments, especially ones that consider different hair types and needs.

Salons can offer the following services:

  • Haircuts
  • Trimming Bangs
  • Hair Dyeing and Colouring
  • Root Touch-ups
  • Hair Styling
  • Curling
  • Straightening
  • Blow-outs
  • Perms/Relaxing
  • Braiding
  • Weaves/Hair Extensions

Salons should offer multiple treatments for their clients that can’t be done in front of their own bathroom mirror. Three fantastic services that salons should offer are semi-permanent make-up, waxing and hair styling. All three of these services will encourage potential clients to get out of their houses and into your salon chairs. 

Published by Shubhi Gupta