As a website owner, you need to ensure that your website is designed well, offers unique and engaging content, provides great user experience, and above all loads quickly. According to a study, around 47 percent of users expect your website to load within 2 seconds, and nearly half of these users abandon the site if it does not load within 3 seconds. In fact, Google considers the page load speed as an important parameter for determining the page rank of your website. In simple words, you cannot afford to compromise on the speed of your site. While choosing the right hosting plan like Cloud Web Hosting, VPS, Shared Hosting, etc. is an important decision, a Content Delivery Network (CDN) goes a long way in helping offer great site speed to users. In this article, we will look at the benefits offered by a CDN.

 

What is a CDN?

 

A CDN or a Content Delivery Network is a network of servers which is spread around the globe. Your data is replicated all through the network. When a user visits your website, the server closest to him/her manages the request. Hence, your central server does not get overloaded in case of high volumes of traffic, and all users have good site experience.

 

Benefits of a CDN

 

CDNs offer a wide range of benefits to site owners, as explained below:

 

Improves the reach of your website

 

In recent years, the number of internet users across the globe has increased exponentially. This is an opportunity for businesses too since they can now have users/consumers from a faraway country without incurring heavy costs. However, it is important to ensure that your website performs optimally around the globe. A CDN, with servers spread around the world, allows to your tackle any latency issues efficiently and offer a fast-loading website.

 

Reduces the load on your network

 

Network Load has a direct impact on the performance of your website. Every site has peak times when the number of site visitors is very high. This results in the consumption of the available resources and a drop in the performance for all visitors.  A CDN allows you to redirect some users to its servers, thereby helping you in balancing the load. This results in a better site experience for all visitors.

 

Reduces Content Delivery Costs

 

If you were to improve the performance of your website across the globe, then you could either opt for a CDN or purchase a foreign hosting plan. A quick comparison between the two will reveal that the CDN is much cheaper than the foreign hosting plans. This allows small businesses to improve their global reach without burning a hole in their pockets.

 

Offers protection against DDoS

 

DDoS (Distributed Denial of Service) attacks are a major security concern for most site owners. While the hosting provider takes several precautions to keep your site safe, a CDN adds an extra layer of security. A DDoS attack causes an overload on your server, leading to server saturation. A CDN processes this overload efficiently, giving you more time to identify the threat and take corrective action.

 

Summing Up

 

A Content Delivery Network ensures that your website performs optimally even under heavy traffic conditions. This allows you to maintain your brand image and convert prospects into customers online. While purchasing your hosting plan, talk to the provider, and check if he offers a CDN as a part of the plan. If not, then you might want to consider buying a CDN service for your website. Leverage the benefits of a CDN and ensure that you offer the best possible site experience to the visitors.

Published by john paret