Book Name

Good Business by G. Patrick Gruhn

Rating

Sit Down and Read

One Line Summary

No bullshit advice about entrepreneurship by an entrepreneur

The Setup

There is no textbook for entrepreneurship. But if there was, Good Business could be it. This monster 400 page book that Gruhn asked me to review contains what is obviously years of real life experience. Much like Think and Grow Rich, this is not a book you can just read through in one sitting and absorb. Rather, it’s more like a reference guide. Pack it along for your entrepreneurial journey, and when you feel lost, pull it out and see what happens.

The book is broken down into many small, individual chapters, which each one focusing on a singular lesson. After each lesson, there’s room to contemplate and write down your own thoughts, which is great. Highly underrated aspect of reading is taking notes and talking the information for a walk inside your own head.

Why it’s Awesome

There’s a lot of reasons I really like this book. One is the “no filter” approach that Gruhn takes with his writing. He’s not holding anything back, and I get the sense that Gruhn enjoyed writing this book more than any monetary compensation he might get from it. I do my best to apply the same philosophy on this blog.

One problem I have with some books on entrepreneurship is that they tend to take a totally ego-driven approach. It’s all about making money and living that “dream” lifestyle. Because you don’t want to be like those other, normal people right? No, you’re like me and want to be a special little snowflake. And that’s fine. There’s nothing wrong with pursuing those things. But true growth comes when you can let go of the attachment of the thing you’re seeking. Gruhn has reached that point, as evident by his distain for greed and acquiring money for the sake of money.

Of course, it’s one thing to say that pursuing money for the sake of money is pointless and another to actually have experienced it. Sometimes what someone needs is to spend a couple years chasing their own tail for it to really hit them that they’re just wasting their time. The Bhagavad Gita says there’s two paths to Enlightenment, contemplation and action. So we call those moments epiphanies, and it’s very difficult to get them from a book. Real world action always reveals your misconceptions about life.

Something else I like about this book is that the advice is very nuanced. Gruhn might write one section where advises one thing and then another section where he contradicts himself. That’s a sign of complex, useful ideas being shared. Why? Because reality is complex and our attempts at rationality are severely limited. The idea that you’ll just be able to “get the right answer” is a complete fiction. Rather, certain pieces of advice will be useful at certain points and at other points it won’t. None of it is objective truth.

 Why Does It Suck

The only real complaint I have about this book it’s the sheer volume of information can be overwhelming. This book isn’t like most self-help books that may have only one or two real ideas that they’re exploring. Gruhn touches on a little of everything, painting a wide picture rather than hardcore analysis on any one topic. There’s nothing wrong with this, but it can be difficult to realistically absorb and implement in one sitting.

The Wrap Up

This is fantastic book for not only succeeding in business but also enjoying your rewards instead of neurotically seeking more. Your best bet is to approach this book like a textbook, keeping it around for reference whenever you need it instead of attempting to just read it once through and understand the whole thing. You’re simply not going to be able to do that.

Second way I recommend reading this book is breaking it up. Maybe read just one chapter a day or one chapter a week. Give yourself time to process the ideas be presented. If you just skim through this book, you won’t get much out of it.

Overall, great book on entrepreneurship. Take these lessons to heart and watch how your life changes.

Published by Austin Kourakin