Book Name

Crush It! By Gary Vaynerchuck



One Line Summary

Create your dream life with social media

The Setup

This is the second book I’m reviewing by Gary Vaynerchuck, also known as Gary Vee. The first book was Jab, Jab, Jab, Right Hook and it taught us how to properly use micro-content via social media to market your business. This book, Crush It!, is much more foundational and paints a broader picture of business in the modern era. You’ll learn how to make money doing what you love and escape the drag of the 9-5.

The real kicker? Anyone can do it.

Why it’s Awesome

I hesitate to tell people to simply abandon their day job in order to become an entrepreneur. It’s incredibly hard work and filled with uncertainty. It’s simply not a life where everyone will be happy, and happiness is the end goal. The world needs entrepreneurs but it also needs workers. For that reason, Gary Vee and I agree that it’s not at all something everyone should be doing. And there’s no shame in that if it makes you happy.

But if you’re reading this review, my guess is that you’ve got at least a sense that the 9-5 might not be right for you. Maybe you feel like you’ve got this internal ambition that if only given a concrete channel would just explode out. Maybe you feel like your job is hindering your ability to really grow to your full capacity.

If so, keep reading.

People often tell me that they respect me for quitting my job and going the entrepreneurial route. They tell me they couldn’t do it. And while I appreciate those comments for their sincerity, it also makes me laugh. Because fundamentally, I am no different than anyone else.

The reality is that I tried to do the typical 9-5 job. I tried to just plug into the system and hope it took care of me. But it never worked for me. The system just would chew me up and spit me back out.

For instance, I came close to failing out of Rutgers University at one point because I was too busy pursuing the kind of ideas I talk about on this blog to actually care about Accounting 101. After graduation, every time I either tried to put in a job resume for some financial firm or work a day job, my brain would just totally disengage. I couldn’t care, no matter how hard I tried. And I am not a person who doesn’t care. I care arguably too much.

For that reason the choice to become an entrepreneur ended up being no choice at all. It felt more like the universe had forced me into it than anything else. It scared the shit out of me but I had no other realistic alternative.

If you’re this kind of person, Crush It! Is for you. Gary Vee is going to teach you how to transform that natural drive into something tangible, regardless of what anyone thinks.

Let’s talk passion for your work. You’ve probably heard the only cliché that “find something you love and you’ll never work a day in your life”. And as much as we like that quote, “realists” like to come out and say that passion isn’t enough, you need to be able to make money. And most passion projects don’t make money, that’s for starving artists. Right?

Dead wrong. As Gary Vee points out, passion for your work is not only a major key to happiness, it’s your number one business asset.

I’ll repeat that. Your PASSION, for whatever you’re passionate about, is your number one business asset. So for all you “hardcore realists” and “results-oriented” people who just want to dominate at life, this is for you too.

Maybe in the past you could have argued that passion was not your number one business asset. Maybe. But guess what, we’re living in the PRESENT. And in the PRESENT, passion is king.

Why is passion king? Because we have something no other generation has access to: the internet.

The internet has given anyone who has something they want to say or do possible. Almost all barriers to entry have been dropped. If you have a good idea, you can make it exist very easily. And once it exists, you can spread it very easily. With 7 billion people in the world, you have a market for anything. The only real difference is do you care enough?

Side note, the word “passion” can be very confusing and intimidating to people. You can just think of it as “genuine interest”. What do you like to do, just because you like to do it? What are you naturally curious about and seem to enjoy?  End side note.

Gary Vee isn’t saying everyone is going to become a billionaire. Realistically, some people have more talent than others and some industries are more lucrative than others. But who cares? Why do you need to be a billionaire if you’re a) doing what you love and b) doing your best?

The fact is that people get exactly what they want. If you want to work 50 hours a week, you’ll work 50 hours a week. And the rewards you get will be mostly proportional to that amount of work. If you want more, you’ll do more. If not, you didn’t want it anyway. Simple as that.

If you take nothing else from this book, you should take this. Passion is king.

But of course, passion by itself isn’t going to magically manifest into a business. You’re going to have to learn marketing and sales. That’s where the next part of this book comes into play. How do I realistically make this happen?

There’s no one right answer to this question. You’re an entrepreneur now, which means thinking creatively and outside the box HAS to become your comfort zone. But we can point you in the right direction.

First off, you’ve got to start some sort of blog. It could be a v-blog via YouTube, a WordPress blog like me or anything else you can think of. But you’ve got to get your message out somehow. I’d recommend experimenting with different mediums in till you find your niche. It’s incredible easy to start most blogs and you could be posting content by the end of today.

Once you’ve got content, start genuinely giving a shit about others and creating a community. Get on every social media platform that you think is relevant, even if you’re only going to be spending the majority of your focus on one. Answer people who comment on your content. Comment on other people’s blogs. Go on forums related to your blog of choice and build a reputation by giving insightful answers, making sure to have a way for people to find your blog. Your genuine passion for your content will be your motivation.

Now, obviously it’s not going to be as simple as that. But nor is it as complex as most people think. It’s not about one secret “marking tactic”. It’s just a combination of consistent hard work and caring, which is a reoccurring theme here on Aurum Reivews.

Okay, so this is all great. But what if you’re not the kind of person who has the “passion” or desire to live the entrepreneurial lifestyle? Can you still benefit from reading this book?

The answer is 100% yes. Passion is not something exclusively useful to entrepreneurs. You still want to do what you love and that passion will be what makes you great at it. Furthermore, even if you don’t technically own a business on paper, realize that YOU as an individual is still in some way a business. Learn how to promote yourself via social media so employers will hire you for the job you want, not just take whatever comes to you.

Why Does It Suck

This book was published in 2011, which is like an eternity is social media time. So specifics have definitely evolved since Gary wrote this book. So while “passion is king” is a timeles mindset, there is far more to learn about business. So if you like this book, I’d also recommend Gary’s second book Jab, Jab, Jab, Right Hook for more specifics on marketing. He also has a fantastic YouTube channel at that keeps you up to date. Absolutely check it out.

The Wrap Up

Love Gary Vee. His energy is contagious and his “no-filter” style is definitely something I resonate with even though we have very different personalities. Crush It! is no exception and it is deserving of its best-selling status. Buy this book for sure if you’ve got that message you want to share with the world.

Published by Austin Kourakin