When done right, having a trade show booth can result in massive sales. Doing it right, however, is often a mystery to designers. At the end of a trade show, they are often left wondering why their booth didn't attract as many buyers as they wanted. Others who are familiar with these tips experience great success with their trade show booths. If you want to be one of them, read on.

1. Get The Best Location and Deal

For maximum success, you have to be careful about the location. There are trade shows all over the country. Heck, even all over the world. That doesn't mean all of them are good for you, however. The ones that will give you the highest returns are those that will be attended by people who like your style of fashion, and those are the ones you should be fighting to get into.

Focusing on location goes even deeper than that. Being near the door or the food at a trade show means more people come across your booth since those are generally high-traffic areas.

2. Have An Amazing Design

The world of fashion trade shows is a competitive one. If your booth isn't catching eyes, there is a chance that the one that is will take all your would-be customers. That's why it's important to make sure yours has the best possible design.

That said, you'll also want to make sure your design matches your branding. Having as much harmony as possible between the brand and the booth inspires a subtle confidence that can nudge people to buy from you.

Those are a lot of things to juggle, and from the trade shows you've attended you've probably realized that not many booths get them right. For examples of creative, elegant and on-brand booth design, look to ExpoMarketing. Their booth designs at fashion trade shows attract swathes of people, increasing ROI for owners.

One of their methods, which you'd be wise to use for a booth that attracts people like moths to a flame, is interaction. This means having a booth where people don't just see you play around with content. An idea for that is an iPad video game in which people can dress a character in items from your clothing line.

3. Spread the Word

Chances are the fashion trade show itself will be marketed well and there will be a lot of organic interests. You shouldn't leave anything to chance, though. Let people know where your booth will be on social media, your blog, your vlog and any other channels you use to spread the word about your brand.

Apart from attracting new attendees, people who were going to come anyway will be headed straight for your booth. A good way to build anticipation is to tease a new item of clothing that you're going to review at the trade show, or even to give it away if you can afford it. That way, your booth will generate the most interest, which equates to the most customers.

There are different ways to attract new customers and get the word out about your fashion line. One method you certainly shouldn't overlook is using trade show displays. When you put the tips you've just read into practice, you'll be sure to generate massive interest and earn yourself new customers along the way.

 

Published by Mohaned Gadnne