A friend brought an article to my attention last week and I happened to come across one today about the plus size fashion industry.  Two things these articles had in common:

1. The author could not understand why more designers or retailers weren't taking more advantage of the $20 million opportunity that is plus size fashion

2. Is the term "plus size" appropriate to describe a majority of the women in America since the average woman is a size 14

I also don't understand why more retailers are not offering larger size options.  I know that places like Old Navy used to carry these options in their store but now strictly offer them online.  Speaking from experience, it is difficult to narrow down a size online if you can't tell if the material is stretchy in the right places.  I'm so thankful places like Rue 21, Charlotte Russe, and Forever 21 are starting to carry plus sizes in some of their stores but I think this needs to be more wide-spread.  There are plus sized women living everywhere in America.  Yes, some areas may not see the need because it's only a fraction of their clientele but trust me, there is always a need for more options.

I don't really have a problem with the term "plus size," but I feel like that is only because I have heard that term used since my childhood.  Yes, "curvy" is a term I like more but who doesn't?  I don't think it's meant to be derogatory when you're talking about clothes because in terms of fashion, there's a standard size and plus size.  I do think we need to change our way of thinking.  If an average woman is size 14 in the USA, why are models size 10-12 considered plus size?  If 14 is the average, then that should be the standard size.  I've heard the term "extended sizes" being thrown around too, I don't mind that either.  What we need to stop doing is associating larger sizes with ugliness/laziness/etc.  It is not a handicap, it's a blessing.

Thanks for reading my post, if you'd like more from me check out my blog: www.mightymurphinfashionranger.wordpress.com

Or my facebook page: www.facebook.com/Mightymurphinfashionranger

Also, here is the link to one of the articles I referenced: https://mic.com/articles/127415/we-asked-women-what-they-think-of-the-term-plus-size-here-s-what-they-had-to-say#.iyrOtI2vq


Published by Christine Murphy