Engagement Rate Like 0 Twitter Neha Gunnoo Follow Sept. 7, 2016, 6:34 p.m. in Business Views: 1392 Like us on facebook What is engagement rate? “Engagement rate is a metric that is used heavily in analyzing social media” – TrackMaven. For SocialBakers, it is a metric you can count on. Engagement rate is a measurement to know how your audience are engaging with your company & brand, by referring to likes, comments, shares, tweets and others. And, it’s important to measure your engagement rate to know where you stands & if there is the need to improve on any marketing strategy. How do we calculate engagement rate? Facebook We already have an option to see the engagement rate on Facebook itself. Insights > Posts > All Post Published > Click the Dropdown Menu of Post Clicks/Reactions, Comments & Shares > Select Engagement Rate OR, We can calculate it : Engagement Rate = Total Engagement (Likes + Comments + Shares) / Total Fans Twitter Engagement Rate = [Number of Replies + Number of Retweets] / Number of Followers Instagram Engagement Rate = [Likes + Comments] / Followers (at the time of the post) There are other ways where you can get your analytics & engagement rate using free social media analytics tools from sites such as Simplymeasured.com. Here’s the link: http://simplymeasured.com/free-social-media-tools/#sm.001969nya15z8f5oy411zs2a7ih1h Followerwonk is a Moz application which helps you to dig deeper in your Twitter analysis: https://moz.com/followerwonk/ Have fun with those tools! Published by Neha Gunnoo Share Mail Messenger Twitter Pinterest Linkedin Comments Related Article Business BETTER EXCHANGE RATES, 3 SOLUTIONS TO GET THEM! Business Three Reasons You Need to Target Your Audience Now Business July Results!