It’s no secret we’re living in the digital age with social media at the heart of modern communication and no signs of this slowing.  In fact, recent statistics show the number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. With this in mind, are recruiters using the power of the power of social media to their benefit?

A brilliant way to harness the power of social media in recruitment is to advertise using shareable infographics on your company’s social media platforms. These have the potential to reach far more people than a standard ad. Don’t believe me? Here are some amazing infographic statistics provided by Hubspot.

  • 40% of people respond better to visuals than text. If you post your job advertisement in a visual format, the more chance you have of candidates taking notice and applying.
  • People remember 80% of what they see and only 20% of what they read. A visually stunning job advert is more likely to be remembered by potential candidates, giving you the edge above companies still trying to hook the best staff through forgettable plain text ads
  • An infographic is 30 times more likely to be read than a print article. Why create a long copy ad only for it to be glanced over? Of course, if you’re on a job hunt the chances are you will spend your time looking for these ads. However, an eye-catching, visual job advertisement is more likely to be read by a friend or family member then forwarded to the perfect candidate. This is an opportunity which could be missed if the ad is posted in plain text.
  • Infographics are liked and shared on social media 3 times more than other any other type of content. Your advertisement has the potential to go viral with little effort from HR. With tight budgets and tight schedules, using infographics to promote your job opportunities is a great way to encourage your ad to be spread far and wide with minimal effort from you.

 

 

What is an Infographic?

An infographic is the compilation of data and text in a visual format.  Experts in infographic design; Create an Infographic explain that;

“Infographics are a visual way to communicate data and facts quickly. They allow for lots of information to be collated, simply, in one place, meaning the viewer does not have to do lots of arduous reading.”

Infographics are a great way to grab the reader’s attention in an instant in a world where we are busier than ever, and more likely to “skim” content.  Communicating your message through visual content is an easy way for your audience to quickly digest your message. 

With two thirds of us reporting to be working more hours than ever before it’s no wonder this type of easy-to-read content is growing in popularity. In fact, 78% of CMOs believe infographics are the future of content marketing. Digital marketing agency Smarter Digital Marketing already utilise infographics for their SEO services and marketing campaigns to great effect.

A New Way of Advertising and Providing SEO services

The way we engage with companies has changed thanks to the internet. Candidates are able to compare a plethora of different companies and decide who they want to work with in an instant.

Well being is at the top of our check list and showing future employers the human aspect of a brand is a great way to encourage applications. When posting a job advert, why not incorporate “Top 5 Reasons to Work for This Company” in the content? This shows a caring side to your business and will be attractive to potential employees.

Infographics also subtly show prospective employees that your company is modern, ahead of the curve, and a pioneer in communication. As the the marketplace for employment and advertising is constantly shifting, begin using infographics designs today to secure your place as a future industry leader.

 

Published by Tom Wishart