Whether it's a beauty pageant competition, video assignment or whatnot…

Isn't asking your friends to 'like' and ‘share’ something equivalent to 

getting ‘likes’ through other (possibly, dubious) means?


Both are voting without a genuine appreciation for the competition entry but directed primarily by obligation or in the name of friendship and connection. Call it cheating or fraud, it's still one and the same.


It boils down to a competition of connections and maybe, a tinge of authentic appreciation. 


When you ‘like’ or ‘share’ something for your friend’s competition and projects, you’re boosting their popularity and odds of winning through affiliation and not your objectivity and free will.


Competitions held with judging criteria based on Facebook 'likes' have its own loopholes and are fundamentally subjective. It's the same concerns when it comes to conducting a fair, reliable and credible experiment.


For an experiment to be regarded as reliable and a worthy contribution to the scientific field, there should be at least a single- or double-blind study.

Similarly, if a competition were to be held based on the true worth of a competition entry, then it's only fair if both the participants and voters aren't able to identify the source and its contributor. Otherwise, competitions of such nature should be simply regarded as a popularity contest. And the contestants here are the participants and not the competition entries.


If a competition were to be held without such considerations, then one should recognise these loopholes and be prepared to suffer from potential injustice if one chooses to partake in such 'high-risk' competitions. 


If you’re someone who believes that every competition should uphold fairness, honesty and integrity, then promise me, you should solemnly swear that you’d

1. NEVER vote for your friend’s or your friend’s friend’s friend’s friend’s entries out of your obligation as a friend

2. NEVER solicit for more ‘likes’ from your friends by sharing their entries to their own social circle or any other means for self-interest (buying or exchange for likes)

3. NEVER participate in a competition judged based solely on popularity which can be easily manipulated


Most of us (let’s face it, seriously) would have violated either one, two or worse, all of the abovementioned points.


And hey, that's fine. 


But what’s more incredulous is that some people are intolerant of people soliciting more likes through other means. 

It's the same as saying "Oh, I asked my family and friends to vote for me and share with people whom I don't know and they should vote for me whether they really liked it or not. But yea, I think it's wrong to buy/exchange likes because it's unfair." 


Talk about logic, people.




Talk about hypocrisy and double standards.


Maybe it's time to wake up into the world of digital media and self-blinded hypocrisy.


The best thing about soliciting 'likes' is that anybody could do it.


And as far as I know, it's not rocket science.


You can buy and/or exchange for likes and/or join Facebook groups composed of photography enthusiasts.


And come to think of it, such tools make it so simple for an anonymous individual to ruin someone's reputation by buying and exchanging likes to boost his/her popularity and eventually, blamed for it. 


These are hacks, tools and cheats readily available that can be utilised by any tom, dick and harry and an average jane like me.


If there are people you know who solicit for likes from friends but at the same time, condemns others for soliciting likes from other means, then they are blinded by their own delusion.

Maybe it's time people should wrap their brains around these ideas before spewing accusations and allegations at people. 


If you are someone who demands fairness in a competition of such nature, it's time you wisen up and browse through the judging criteria before taking a plunge into a ‘like’ competition that is full of grey areas. 


If you've not considered the abovementioned loopholes and the judging criteria, then really, 


what is your argument?




Published by Wendy Han