Small budget, big audience: that's The Purge way.

Writer/director James DeMonaco has a great thing going with his action/thriller series. Where most of the big summer openings look at a $30.9 million debut weekend and worry, that estimated total amounts to great business for The Purge: Election Year.

DeMonaco keeps his budgets small, with Election Year having reportedly cost around $10 million to make. It's the third in a series that has generally opened at around $30 million and amassed a box office warchest of roughly $70 million. 

Election Year is on a similar path. Just like its predecessors, it's already profitable for Universal Pictures coming out of its opening three-day sprint.

That's why a third place July 4 weekend finish is nothing to sweat. The Purge slides in behindThe Legend of Tarzan, at #2 with an estimated $38.1 million over three days, and Finding Dory, the box office winner with an estimated $41.9 million in its third weekend. Read more...

Published by General Olomu