Welcome back to #ThursdayTips.

Two to three years ago (I am not sure now), I guest-blogged and wrote site auditing tips. It’s called How to Improve Site Performance? Audit, for Business’ Sake! If you’ve closely followed my blog (*my wishful thinking, kindly allow me this*), you’ll know how THAT ended up in my own blog now. If not, check out my message at the bottom of the page there.

There are a couple of things there worth updating, nevertheless, they’re still very useful. The article isn’t really just for businesses, but for anyone who is or wants to run a website, personal or otherwise. I do have to say that you can also apply some of them on your own free blog if you have the time, after all, we are allowed to choose themes and customize, among other things.

For today, though, I thought it best to share links to some of the tools you can use in auditing your site and even in doing a little Search Engine Optimization (SEO) and Marketing (SEM). I will just share some of the basics. You can use these tools for free to check site and page health, some of which will offer more insights so try to mind them. They do often offer paid plans, so expect that the free plans have less features. Totally up to you if you’d like to take their paid offers. Some sites, while free to use, will require registration/logins so they can give you more in-depth results.

These should really be good for quick checks only. Still, you’ll have to do research to understand them better. Do click on the links…Enjoy!!!

MALWARE CHECK

What is “malware”?

TOOLS:

Sucuri

Google Transparency Report

PAGE LOAD SPEED

The faster the page speed, the better.

TOOLS:

PageSpeed Insights

Pingdom Website Speed Test

Varvy.com Page Speed Optimization

ROBOTS.txt

Robots.txt Explained

Why? Check if your site’s being crawled.

TOOLS:

Varvy.com Check

SEO SiteCheckup

OnPage.org

KEYWORDS SEARCH

Understanding Keywords

TIP: If you are allowed to check, choose high-volume but low-competitive keywords

TOOLS:

SEO Book Keyword Tool

Keyword Tool

WordStream Keyword Tool

MORE IN-DEPTH SEO/SEM TOOLS

NOTE: They are more complicated, but you can get ideas from the results.

TOOLS:

Hubspot’s Website Grader

SimilarWeb.com

SEMrush.com

Moz’s Open Site Explorer

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 For some more tips on stuff, feel free to visit these pages: Wordsmithereens Niche, Tips Jar

Published by J.Gi Federizo