I was recently given this palette as a gift, and as it's my first experience with the brand Freedom, I thought I'd put it to the test and review it here in full for you all. I've heard a lot of things about their face palettes, but admittedly Freedom isn't a brand I really ever gravitate towards, so I was excited to dive right into such an inclusive product. If you've got this palette, or have tried some of Freedom's other stuff, then let me know your thoughts and recommendations in the comments - I'd love to add more products to my 'To Try' list.

A Couple Of Points:

  • This palette retails for £15.
  • I am not affiliated with this brand in anyway. I was gifted this product and all opinions are my own.
  • You can get it here.

The packaging is really interesting. I like how lightweight and slim it is; the idea is that you have an all-inclusive palette that you can take anywhere with you and create a range of versatile looks with. The packaging certainly ties in with this, and I think you could easily slip this into any bag and not even remember it was there.

In theory, I like the way this is supposed to look like an ultra thin tablet, but it doesn't work so well practically. It is incredibly flimsy - the plastic does feel pretty cheap and isn't sturdy at all, which isn't great for £15 because there are cheaper palettes available that don't feel so breakable. The pink rubber lid is useful because it's easy to wipe clean, but my main issue is that the black strap that holds it together isn't enough to stop the products from drying out. I also think the mirror could have been bigger. I'm not a fan of mirrors in a strip, and whilst this isn't overtly narrow it could do with being larger, although that is more of a niggling personal preference point as opposed to a fault.

The palette has 32 eye shadows, a highlight, and according to the website, a bronzer and blusher, although I'll get to that in a minute. The eye shadows are a mixture of mattes and shimmers, whilst the face powders are all matte apart from the highlight. I think that palettes are a great way to get a feel for the brand, and explore a couple of their products in one go. However, with brands like Make Up Revolution selling similar palettes mainly from £4-£8 at such high quality, there is a lot of competition with a pretty highly placed bar to live up to. So in reviewing this palette I will admit I did cast a fairly critical eye over the quality and performance of the products.

The Face:

So to begin with we have the face powders. I have to say I was pretty impressed with the highlight; it's not the creamiest or the most buttery, but it's not bitty or chalky, and actually blends really nicely. The blusher is not a colour I would ever normally wear (I did try it out and it doesn't suit my skin tone at all), but I was impressed with the formula. It's smooth and pigmented, and I think it blends in with the theme of the palette quite well.

The bronzers, on the other hand, are a different story. I know Freedom have technically not specified if there are two bronzers or two blushers, but either way I'm not impressed. As you can see from my swatches, the pigmentation from these products is really disappointing. The larger one is actually worse than the smaller one, and on my skin tone these do absolutely nothing. If you're paler you'd probably be able to use these more, but I have to say these were a let down for me.

The Eyes

And now onto the bulk of the palette - the 32 eye shadows. I've numbered them all because they don't have any names, and it would have been really difficult to refer to the different colours without them!

I have to say that I have really mixed feelings with these shadows, and I feel like this is reflected in my swatches. The matte shades are really disappointing; when I first tried them I was expecting more because they felt quite creamy, but overall I wasn't impressed with any of them. They're not easy to blend at all, and are actually quite chalky in texture. The pigmentation is a little hit and miss with them too, and I just think that there are some really nice matte shadows available for a lot less money.

The shimmers are also inconsistent, but there are definitely some that I enjoyed working with. Shades 15, 16, 23 and 32 are my favourites because they're beautifully pigmented and blend really nicely, but there are quite a few golden shades that you can definitely work with to create a wearable look. However, there are a few I found really patchy and difficult to use even as liners. Shades 18, 22, 25, 28 and 31 really annoyed me, and I feel like they (along with the matte shades) let the palette down.     

I used this over a couple of days to test out as many of the shades as I could, with my two fail-safe primers: the Smashbox Photo Ready Eye Primer and the Pixi Eye Bright Primer. The mattes didn't hold up well at all and they wore off pretty quickly. The shimmers lasted longer, but they wore off the eyelid over around four hours, and I was left with extreme creasing and patchiness. Needless to say, I was not impressed.

If you have this palette and have had a much more enjoyable experience, please let me know. Maybe I'm using the wrong techniques, or maybe it is a palette better suited to a different type of consumer. I'd recommend checking out one of their face palettes because I've heard a lot of good things about those, and apart from the bronzers, I was genuinely impressed with the face powders.

Published by Avni Bhagwan