Supercars, Crazy Parties, Wild Crowds, 1 Week, 3000 Miles.

Sounds like the perfect adventure right? Well you'd be right and it's done all in the name of charity! In 1999 entrepreneur Maximillion Cooper founded the brand "Gumball 3000" incorporating automobiles, art and popular culture. The rally started off with Max inviting some of his most influential friends, also hosting some glamorous parties along the way with the likes of Kate Moss, Kylie Minogue and Johnny Knoxville just to name a few.

As the rally grew more and more over the years it began  gaining notice from influential companies which led to collaborations and official partnerships, these included Nike, Sony, Intel, Shell, New Era, Marshall Headphones and others.

The annual tour which most recently took in the route of Dublin to Bucharest and now has crowds in excess of one million people and reaches over 100 million in over 60 countries and thats down to not only Maximillion's amazing business sense and networking but also the celebrities that take part each year with a mix of dj's, movie stars, youtube stars and more, with names including Deadmau5, Afrojack, Shmee150, Josh Cartu, David Hasslehoff, Bam Magera, Tony Hawk and many more.

In 2013 the Gumball 3000 Foundation was set up to support youth based projects in low income areas through utilizing the wealth and influence of the Gumball Alumni. This has seen the foundation work closely with the Nelson Mandela Children's Fund, The Tony Hawk Foundation and When You Wish Among a Star, amongst others.

To find out more about the rally or the foundation be sure to visit there website

Published by Jackson Mahoney