Keyword research is the lifeblood of getting your content noticed on the web. Your research will let you know what your customers are looking for. It also lets you check out the competition and gives you a constant stream of ideas.

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Keyword research is an evolving discipline. It changes every year. As it gets more advanced and sophisticated, it makes the web easier to use. It does mean, however, that you have to change the way in which you search for keywords.

For example, according to the experts at the Search Engine Journal, it is no longer necessary to include keywords in the title tag or in heading tags if you want to hit one of the top five slots on the search engine results pages.

Here are three new keyword research strategies that you can try.

Don’t over-focus on getting the top spot

Getting the top spot on the search results page is not a guarantee of clicks. Recent research has shown that the top slot only attracts around 21% of clicks.

There is a lot to look at on the search engine results page now. There are entries for local packs and there are shopping results and featured snippets, which all distract the user away from the top result.

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When you work with SEO services in London providers such as, they can work out how valuable that top slot actually is. It may be more beneficial to work on the other elements of search ranking.

Optimise for concepts

In the past, you needed to create a landing page for every variation of a keyword because a search engine such as Google would rely on matching the keyword exactly to what was in the title. That is no longer the case.

The best approach now is to optimize for a concept. There are several tools that you can use to identify phrases that are synonymous with what you are trying to promote. You can get clusters of words grouped into topics and subtopics.

Make use of SEO intelligence platforms

There are using platforms such as Serpstat, SEMRush, and Ahrefs that will indicate which keywords have less competition. They will also indicate the intent of the user who enters that keyword.


Published by Sunil Pandey