While it is true that some marketing principles are as old as the civilization itself, the landscape of marketing is constantly evolving. With the discovery of the internet, the era of the digital marketing officially began, while high-end analytics tools and big data took it all to the next level. However, at the verge of the big breakthrough that the IoT (internet of things) is about to bring, some are speculating that the upcoming gadgets might be able to completely revolutionize the world of marketing as we know it. Here are a couple of ways in which this might happen.

  1. More available information

One of the things you might have noticed in the past several years is the fact that most apps ask for access to a lot of your personal data. This starts with something as basic as your location and ends up with something as intimate as your browsing history. Well, you can only imagine how much useful information can be found there. With the help of this invaluable insight, digital marketers have a way of hand-crafting their strategy so that it gets a much better response from individual users. Moreover, with the era of biometrics upon us, there is no telling just how much data of this kind will be available.

  1. Altered reality

Another way in which our world is rapidly changing is the fact that the reality as we know it, is no longer interesting enough. You see, more and more people rely on filters in order to make the images they take unique enough and this notion of augmented reality (AR) is quickly coming to dominate our look at the world. On the other hand, a screen is not the only way in which one can achieve the effect of altered reality in the real world. For instance, a device as simple as light box can achieve a much stronger effect than a regular poster ever could.

In this sub-headline, we deliberately used the word altered instead of augmented, seeing as how we have another sub-category of enhanced reality to talk about – the virtual reality (VR). Its application prospects in the world of digital marketing are virtually endless (no pun intended), seeing as how it can present a viewer with an unprecedented potential for immersion.

On the other hand, the downside of this approach lies in the fact that, although more and more common, these devices still aren’t standard in most households around the world. Still, for a very narrow demographic that does use them, there is no end to possibilities. This especially goes for areas like real estate marketing, where you can create an entire VR tour, provided that you have adequate resources on your side.

  1. Location-based offers

In order to make any relationship (especially a business one) work, you need two things: chemistry and timing. Today, with the help of smartphone GPS you can have both of these things on your side. Imagine a scenario where you are running a small gift shop specializing in souvenirs. What if you had the ability to target people in your nearest surroundings who aren’t from around there? Imagine the possibilities. Sometimes, in order to identify your target demographics, you need to know their itinerary, which is yet another reason why gadgets might change things for good.

  1. Enhanced impulse buying

Every retailer knows that in the world where there are more startups and SMBs than ever before, those who know how to take an advantage of their target demographics impulse buying habits are the only ones who can thrive and prosper. One of the ways in which gadgets can help you with this is by allowing for a much easier mobile payment process in order to facilitate the check-out system of your customers. With the m-commerce on the rise, this isn’t even a prediction but the reality that we live in.

In conclusion

At the end of the day, you need to keep in mind that apart from inventing new gadgets, the greatest minds of this industry are adding more and more features to the already existing devices. This means that you now have even more variables to consider. Needless to say, this further increases the probability that some of these emerging trends might gain momentum and forever change the world of marketing as we know it

Published by Victoria Lim