With the wildly popular Game of Thrones TV series recently concluding, we couldn’t help but wonder how we could take what we’ve seen and apply it to marketing. From the House Stark to Daenerys and her dragons, there was so much drama and amazing imagery that we knew we could pull out important lessons.

There is a lot you can learn from the stories of Westeros when it comes to implementing your marketing. Here are just five ways that digital marketing is like Game of Thrones.

It Can Be Brutal

If there’s one thing the casual fan of the show noticed right away, it’s that a lot of people died. In fact, it seemed in the first few seasons that as soon as you got attached to someone they were killed!

Digital marketing can be the same way. Unfortunately, 20% of small businesses fail within their first year and 50% won’t make it through five years in business. What can you do to make sure that your business isn’t one of the casualties?

The first step is to make sure you’re following digital marketing best practices like the ones we’ll share in this article. Secondly, focus just as much time on marketing and selling your products and services as you do on developing them. Finally, realize that as much as you want to, you can’t go it alone. Even those in Westeros needed allies.

Choose Your Allies Wisely

Speaking of allies, how do you choose who to work with? Very simply, if you work with disreputable or even just poorly-organized companies, you can be dragged down by their poor performance. Using grey or black hat digital marketing can result in significant search engine optimization (SEO) penalties, and an unprofessional partner will reflect poorly on you.

On the other hand, when you choose the right allies, you both do far better. Until the very end, Daenerys had some of the best allies in Westeros. That’s one of the reasons she grew so powerful until she finally lost control. 

In your business, look for companies that are doing well and serve the same audience you have, but in a different way. Talk to them about ways you can work together to benefit both companies.

Set Specific Long-Term Goals

Jon of House Stark surprised everyone at the end, but he was steady throughout most of the show. He had a long-term view of the situation he was in and wasn’t in any hurry to advance his claim. 

Instead, he played the long game and kept his goals in sight until his allegiance to Daenerys simply couldn’t continue. Then he made his move.

In the same way, keep a long-term view of your marketing. You don’t want to sell out for the “quick results” because those never last. Spend time investing in your SEO, researching keywords, and building relationships online.

It may take longer, but it will be a lot more powerful and give you a solid foundation for success. If you’re too focused on your day-to-day business, don’t give up. Instead, work with a digital marketing company in Hamilton.

Speak a Variety of Languages

Although Daenerys originally only spoke Valyrian, she realized that she needed to learn more to communicate effectively. Learning Dothraki helped her out of a variety of tough situations and helped her avoid being taken advantage of.

In the same way, you need to speak your customers’ language rather than just “business-ese.” Your expertise in your field can work against you as you try to connect with clients. They are unlikely to use the same terms and phrases you do to describe their problems and concerns, so you need to learn how to communicate.

The best way is to look at reviews of highly-performing products and services in your industry. Discover how customers talk about the problems that the product solved and then use the same language in your marketing.

Tame Your Dragons

One of the hardest parts of digital marketing for many small business owners are the many tools available. Just as Daenerys had to raise and train her dragons but they eventually became powerful weapons, you also need to master specific tools.

The three tools that are the most important for any digital marketer are SEO, blogging, and social media. You need to be found in search results in order to get organic traffic, and that requires putting effort into your Google rankings. After all, 71% of clicks go to results on the first page. 

In order to rank highly on search results and give customers a reason to stick around, you need new and high-quality content on a regular basis. This is where blogging comes in. Finally, almost every adult with internet access is on social media, so if you want to interact with your audience that’s where to find them.

Game of Thrones was a cultural phenomenon, but there’s a lot you can learn about marketing from the show as well. These five tips are just the start. Dive in and claim your throne! 

 

Published by Lavismichel Inkel