You have a great product and a bold vision. Unfortunately, you lack the know-how and logistics to tell the world about it. Or, maybe you have a clear marketing plan in mind, but not enough time to put it into action.

So, you’ve decided that hiring a marketing agency is the best solution to grow your business. Now, comes the tricky part: how do you choose one?

Finding the right marketing agency for your business is like finding a life partner. You need to be on the same page on what you want to achieve, and when you're not, you need to be able to put yourself in the other person's shoes and see things from their perspective. You need to be a great match - work well together, understand and support each other, and communicate your needs and desires.

The idea is simple: just as with a life partner, you can't pick the first marketing agency you find (love, at first sight, might be real, but it's not that common.) You need to put a lot of consideration into your decision to ensure you're picking “Mr. or Ms. Right.”

Here's what you need to think about to ensure a positive outcome.  

Decide What You Will Need

First things first: think about the services you will need to achieve your goals. Is digital marketing enough to attract qualified leads and increase your sales or do you need PR as well? What area of expertise is your in-house team lacking? Maybe you have great social media marketers but need some help in the SEO department.

Think about the resources you will need to achieve your goals and lay down your internal processes. Both parties need to know what to expect and what is expected of them for this partnership to work.

Know What You Want from a Marketing Agency

Now, that you have a clear image of the services and expertise you need, it's time to write down the criteria the right marketing agency should meet.

  • Ask for Proof of Their Expertise

Be wary of marketing agencies that promise you great results fast. When it comes to marketing, it's usually a slow and steady race that takes time to show a return on investment. Always make sure to ask for proof of their claims and expertise. A professional marketing agency, such as these marketing companies in the bay area, will be quick to send you reports and documents attesting to their know-how.

  • Make Sure You Share the Same Vision

Present your business, mission statements, and vision to the agency to ensure they get what you're all about and are on board with your plans. Sure, there's nothing wrong with receiving a few suggestions about how to better achieve your goals, but if they're restructuring your entire business model from the first meeting, then they might not be the right fit.

  • Ensure They Have the Right Tools

Maybe what you're lacking isn't knowledge, but the tools to put your marketing plan into action. Look for an agency that has not only the logistics to help you achieve your goals but also the right connections. A profile in a national magazine, for instance, could help your business greatly.

  • Creativity Is Important as Well

Marketing is both art and science. Sure, you need the know-how and the right tools to execute your ideas, but you also need to think outside the box if you want a chance of ever succeeding in this overly competitive world. So, look at the numbers, but review the creative concepts as well. Does their style match yours? Can they put their creative hats when needed or are they all about facts and numbers?

Over to You

Choosing the right marketing agency for your business is no simple task. After all, this partnership can either help you scale your business and cost you with nothing significant to show for in the end. So, choose wisely.

 

Published by Johanne Cosihan