Taking your business online

If you are thinking of building up a business or a brand name, then you must also consider how to leverage the internet in this process. Going by the number of websites and accounts that exist online, one can easily reach the conclusion that there are more people online, than they are on the earth's surface. Moreover, an average American spends at least 203 minutes or 3 hours 23 minutes every day on a phone. This implies that an American is more likely to notice a small business with a huge online presence, than a big business with no online presence. You will therefore need to have an online store, if you intend to reach a wider audience.

The role of a domain name in advertising an online store

When it comes to standing out in the World Wide Web, the first and most crucial step is for your business to chose the right domain. Good business domain names are short, easy to spell and remember and contain keywords that people are most likely to use when looking for goods and services related to your niche. If you are having problems choosing the ultimate domain name, there are websites that offer brandable names with.COM domain ready to use eg. BrandDo and may more.

How to create an online store

There are several ways through which you can create an online store for your business:

Using an online platform

Numerous online platforms such as Amazon, Ebay, Wordpress, and Shopify, give businesses an opportunity to create virtual shops on their platforms for a small fee. These platforms come with some limitations as far as customization is concerned, but they are also a great way to drive traffic to your online store. This is because the websites usually have a huge number of daily visitors.

Apart from offering you a platform on which to sell your goods and services, they also save you a ton of money in advertising cost, by carrying out general adverts for all the niches on their site. Creating an online store on one of these platforms is a great way to begin, especially if you are working on a budget.

You can also carry out some personal advertisements by sharing the links to your designated stores on this online platforms. People will then be able to click on the link and buy directly from your store.

Building an e-commerce website

To have full autonomy and control over your company's online store, you can hire a qualified web developer to build an e-commerce website for your business. Given that the website will be completely controlled by you, there are no limits as to how much you will like to have it customized. They key is to keep your website light, and to use the right keywords.

As far as advertising a personal website goes, there are several options to be explored:

Sharing of links: As is the case with e-commerce stores built on the platforms mentioned above, you can also share the links of your personal e-commerce site on social media and online forums. You can easily reach a huge market by using the relevant hashtags (#).

Google ads: Google is the world's most popular search engine, and they offer a paid feature, which allows for your site to indexed at the top, whenever someone searches for a keyword related to the goods and services you sell.

Social media promotions: Social media platforms such as Instagram, Twitter, LinkedIn, Facebook, etc, also offers paid features through which your online store can be advertised to target audiences in particular countries around the world.

Affiliate marketing: Through affiliate marketing, you can allow select people with a huge online presence in your niche to earn a commission for every sale that is done on your online store through their referral.

Published by Tauseef shah