In the current competitive world, wanting to run a website without downtime is a no-brainer. Even though your website is down for some reasonable problem, you lose many potential customers who are trying to access your website during the downtime. Therefore, it is necessary to ensure good website uptime despite all odds.  Furthermore, your website signifies your brand and your online presence and if it suffers downtime very often or if it gets slow in the peak traffic times, that has adverse effects on your brand. You can improve your website’s uptime with some best practices mentioned below along with getting hosting from good shared or VPS hosting providers.

The Perfect Web Hosting type

The most important thing for your website is the hosting plan it is managed on. If you encounter recurrent downtimes to your site you need to check out your web hosting plan to see if it is providing your website with necessary resources. Perhaps you need to upgrade your web hosting plan or change the type of hosting you are having. All of it depends on the things you want to achieve with your website. In the beginning, you can consider shared hosting for your business and as the website traffic grows you can go for a budget VPS server or a dedicated server for faster website performance. But beware that a cheap VPS hosting provider does not guarantee low downtime.

Cloud Hosting: A Better Option

Cloud hosting or the pay-per-use hosting solution is ideal for small, mid-size and big businesses. If you host your website on a cloud, you will reap the benefits of a great user-friendly and intuitive user interface that will enable you to scale your website up or down as per requirement. Hosting on the cloud is a superb way for getting an adequate amount of resources that make your hosting very cost effective. 

Reduce Image Sizes

It's important to optimise the front-end of your website for improving performance and a great visitor experience. Images make web content more interactive but they consume a lot of space and resources making your website slow to load. You can increase the website speed by optimizing the images on your website and blog. The HTTP Archive states that about 61% of website's web weight is credited to images. Reduce the image size without diminishing their quality makes a lot of difference.

Improve DNS

The DNS (Domain name server) is an important feature that you need to consider for improving your website uptime. DNS propagation is the first step in the process when the visitor accesses your website. When the DNS is found to be down your website becomes inaccessible. You can upgrade your DNS so that your website won’t be affected. It is done by upgrading the services and enable it with automatic failover to the other servers in the network. With even if your closest server goes down your website stays up.

Use A CDN (Content Delivery Network)

For tracking the static files of your website like images, CSS and Java scripts a Content Delivery Network works well. The best part of a CDN is that it delivers files through the web servers that are closer to the visitor’s location. It indirectly reduces the loading time of the website because of data proximity.

Compress the Java Scripts

As you know the consumption of the extra spaces increases the website loading time. Compressing the Javascript files release the extra used space by reducing the file size. That ultimately improves the loading time of your website.

Monitor Website Security

Data breaches and hacking attempts, DDOS attacks have been well known to bring websites down. Therefore, it is extremely important to have increased security to safeguard yourself from hazards. If you are using a CMS like WordPress keep the installations updated regularly and have strong login passwords as precautionary steps. In the end, even if dedicated servers have greater website security the protective service from your web host will also determine your security risks.


Continual improvement of the server uptime of your website is essential for getting. Aside from executing the suggested points above, you can likewise utilize online tools for observing your site’s performance. Uptime is an essential metric that affects your business and it additionally signifies that you have a strong site that can give the clients the very best of all experience.

Published by Addie Davison