Nowadays, perusing the aisles of your local store, every second product has some claim to be organic or natural. However, the FDA does not actually regulate beauty products. They are not required to carry out extensive testing to prove the claims made by cosmetic items. This means that often companies will make false or misleading statements and add certain key terms to their labels that might not be technically true. 

There are certain companies, such as Cel MD, that create entirely natural products. This is because they take advantage of the healing properties found in nature and blend the right ingredients to produce positive, beneficial results. However, as many companies with cosmetic products on the market today do not offer this promise, it’s hard to know who to trust. 

Firstly, Why Is It Important to Go Natural? 

Natural products are gaining popularity in the cosmetics industry for a multitude of reasons. The main cause for concern for many people is the number of chemicals contained in the creams, serums, and variations of makeup. This is because some substances can cause several health problems if overused. 

There are many benefits of using natural beauty products instead of products that rely on man-made chemicals. Most products are practically as effective as their chemical counterparts. Additionally, they mostly have fewer side effects and cause a lot less skin irritation for the majority of people. For those who prefer to live a more eco-friendly lifestyle, there are generally less toxic for the environment in production too. 

Take a Closer Look at the Ingredients

If you’re looking to find a natural product for your hair or skin, then it is vital to inspect the ingredients list. Consider that the contents should come from components found in nature. It is true that sometimes reading the label can be confusing as the ingredients all sound like something from a Sci-Fi movie. However, it is helpful to know that the terms are standardized by the INCI (International Nomenclature of Cosmetic Ingredients) which means they can be interpreted. Do not be alarmed to see many names you don’t initially recognize because the INCI mostly uses the Latin words. Some components may sound chemical when in actual fact it is completely natural. 

Steer clear from products containing parabens, sodium lauryl ether sulfate (SLES), phthalates, propylene glycol, and sodium benzoate. These chemicals can cause irritation, a range of health problems, and can even be toxic in large doses. It is best to avoid them where possible. 

Bear in mind that a product containing natural ingredients does not necessarily mean it is 100% natural. It can, however, be called natural on the label, but sometimes only part of it uses natural materials.

Tricks to Find Truly Natural Products

Because researching everything is time-consuming and inefficient when you’re looking for the right product, here are some more basic ways to know if a product is truly natural

  • Natural products used in cosmetics rarely have strong smells. If there is a nice fragrance to the product, you can be sure it’s most likely had that added as a preservative. 

  • Nature is colorful. And those items that can be used in beauty products are rarely pure white. So, you can assume that if the cream or serum is entirely transparent or white, it is most likely made with chemicals. 

  • If the main ingredient is water or tea, this can lead to excessively dry skin as water-based products cause the skin to lose moisture. 

Finally, where products make claims to be organic, you can probably rest assured that these have passed stricter tests of purity than a product claiming to be simply natural. The reason for this is that organic products need to be certified and comply with various regulations whereas natural products use plants and minerals that could have been subjected to pesticides, chemical fertilizers, or have been genetically modified.  


Published by Samantha Brown