When it’s time to choose a domain name for your site, then it’s time to think carefully about how that name will impact your business, search engines, your clients and potential clients. The domain name is how people will reach you electronically and the first thing they will see. Visitors to your site will form an opinion in just a matter of seconds, so you need to give careful thought to the name you will choose.

Here are some tips on how to choose the proper domain name that will reflect your business:

Brandable or generic name

Generic names don’t really stick to someone’s memory. They can be supported with keywords, but they don’t have a strong an impact as a brandable name in terms of people remembering it. They are used, but can often get lost in the crowd. You can try to find more interesting words when choosing a name or find help from a domain name services. You can also make up new words that might be suitable to your business. Anyone online knows YouTube, and YouTube, by itself has no meaning; it’s a made up word that is one of the most branded sites ever. Or you can play around with existing words for an interesting, memorable name.

Keep it short

Domain names should be kept a bit short in length. Some of the most popular websites have very few characters in their name. It’s best to use between 6 to 14 characters. Most short name domains have already been taken years ago, but you can still try to come up with something unique and short.

Easy to type

Don’t use complicated words or words that are confusing in spelling. Most popular sites have easy spelling. Avoid using hyphens or numbers as they create unnecessary problems in typing out, unless your brand name does have a number in it.

Keywords

Try to put a keyword or words within the name as this is what the search engine will seek out. For a stronger ranking, the keyword should be at the beginning of the domain name rather than the end of it.

Think ahead and across

Your domain name is going to be with you all the time. This is the name that you will use to promote your business. That means it will be used now and in the future, and used in digital marketing across different social media platforms in order to build up your brand. You can change a domain name later on, but that means you would need to redirect traffic towards the new one. Some people might not bother to get redirected and this means a loss of potential clients.

Check trademark

Before you register a name, search around first if that name is a trademark name. There might be businesses that are already using that name of part of the name.

A domain name needs some thought, and since there are many already used that you might be thinking of, have more than one ready when it’s time to register it.

 

Published by Lavismichel Inkel