Classical music has its own public – if someone is into it, he or she doesn’t need any advertisements or persuasions. But at the same time it’s very easy nowadays to listen to great classical music performances. You don’t need to get out of your house to see Yo-yo Ma playing all cello suites by Bach or Leonard Bernstein conducting the Rite of Spring from Stravinsky.  That’s why if you are organizing a classical music concert (either a solo performance or an orchestral piece) you want to make your poster catch everybody’s attention. A good poster would not only speak to those, who already know classical repertoire, but would also attract people that don’t usually listen to that kind of music.

 

Tips to Make Classical Music Poster

 

Here are some tips to make your classical music poster look great:

 

Be Clear         

 

First things first – a poster has to inform the viewers about the event. So it should be precisely written, what pieces will be performed, who is playing, who is the soloist (if there is one), who is the conductor (same). Putting your information on the poster, try to keep it short. You don’t need to write down all the repertoire – just the highlights or interesting names.

No less important is the time and place of the event! Make sure that it’s visible and clear where and when the whole thing will take place. Don’t forget to put the information about the entrance fee on your poster. You don’t need to put all the details (for example discount prices or group ticket prices), just a little hint for the potential audience, which price range can they expect.

 

Not too Much Text   

 

Of course, information has to be there, but if there is too much text on your poster, it wouldn’t be aesthetically attractive for the viewers. So try to keep the texts as short as possible. Also, try to make them relatively big (especially the most important ones), so that the potentially interested person wouldn’t have to come closer to know where, when and what will take place.

 

Add a Picture

 

Posters with written information only usually look just boring. Add a picture! It can either be a photo of the artist (especially if the artist is already a bit famous) or the composer, it could be also some illustration related to music – musical notes, clarinet clipart, funny picture of animal playing an instrument – the selection is wide. Don’t overdo it though, too many pictures on one poster would confuse the viewers, not attract them to come to your event.

 

Set it on a Background

 

To make your poster aesthetically pleasant, don’t forget about the background. Find one that is contrasting with the written information and the pictures you use, to make it visible. It’s not the best idea to use a photo as a background for your poster, as it can look too complicated or the quality of it can be too low if you print it in a large size. Instead, make use of vector graphics that won’t lose quality when resized. You can find some free clipart backgrounds online and use them for your poster.

 

Keep it Simple

 

Remember that less is more – if you put too many details on your poster nobody will be patient enough to look through all the things you put there. Just the most important information, something to catch the eye of the viewer (a picture or a photo) and a nice background will do the work. Another idea is to emphasize the most important parts, like the when and where – write them in capital letters or use a different font or color to make them catch the eyes of the people passing by.

 

Think about Your Target Group

 

Classical music is universal and doesn’t need a limited target group, but if you organize a concert you are probably aiming at a specific audience. Remember about it, when you make a poster. For example if you want to attract younger people that are not very familiar with this kind of music, make it look vibrant and alive, use bright colors and contrasts. If the concert is designed for rich, older people – make the poster elegant and sophisticated.

 

Final Words        

 

Besides designing a perfect poster, there are many marketing strategies that will help you promote your event. Think about placing the poster in critical spot or sharing it on social media (not to mention creating a Facebook event for your concert). All in all, it’s not about catching a big group of uninterested people on the bait of an attractive poster to make a profit of it, but the goal is to share this beautiful music with as many people as possible. A perfect poster can only help you with that. 

Published by john paret