As the cliché goes, there are 101 answers to this question. In other words, there are plenty of ways to monetize videos. However, you have a big problem: most of them won’t earn you very much.

Here's a statistic: 5,000 views on YouTube might earn you a very low amount of money.

It’s something, but it’s not a lot also. So what do you do? How can you monetize your video or better yet, how can you create videos that sell?

There is a better method to monetize the videos that can increase your income. First thing on the list is choosing the right video ssp to help you manage and increase your overall revenue. There are a lot of platforms with their own unique features. Do your homework to find out which one fits you best.

Once you have that all figured out, here are a few more tips to help you monetize your video content.

  1. Your monetization method and content should match

There are basically three video monetization methods you can utilize

  • Advertising

Perhaps the oldest method of all, advertising guarantees a steady revenue as long as you can attract more audience. Having a more extensive audience allows your video to be more far-reaching thus getting it across businesses who are willing to pay more to view your content.

On the downside, advertising can cost a lot of money. There's also the risk of not being able to get back what you have spent if your ad flopped.

  • Pay-per-view

Provided you can attract a decent audience size, pay-per-view can generate more revenue. Conversely, you can start with a small audience and let it grow as you keep on producing good quality content.

The major drawback of this method is you might not be able to produce loyal customers. You also need to spend more money and effort on advertising.

  • Subscription

As opposed to pay-per-view and advertising, you give your audience access to all your videos after they make a one-time payment. Subscriptions also encourage brand loyalty among your viewers thus, creating a steady stream of revenue for you in the long run.

  1. Choose the right video streaming platform

The video streaming platforms are the ones that deliver your content to the world. They control the features, such as monetization, you can activate when you broadcast your videos. When it comes to monetization, however, each platform have their own rules and methods. Some might have built-in monetization while others will require you to pay extra on top of their basic features.

However, we recommend that you determine which monetization option to use before you start streaming. This step will help you assess what platform fits your budget and needs.

  1. Market your content

This one is a no-brainer - no matter how good your content is and the platform you are using but you don't market, they are nothing. More so, the ultimate criteria to determine whether your content is successful or not is the number of revenues you get from it.  


Published by Peter Garlow