As I sit here watching Yeezy Season 4, I thought it would appropriate to drop a blog post on how I personally keep up with upcoming fashion trends. Believe me, when I woke up realizing that it was September, my blood pressure went up even more knowing that this is the month of Fashion Week. Got me saying YASSSS like Soulja Boy when he found out he was gonna be chanting the chorus in Nicki's track Yasss Bish! With fashion now consuming all social media platforms, it's merely impossible not to know what's going on and which upcoming designers to watch out for. I swear if ya'll go into my room, you will see stacks on stacks of magazines sneakers and a couple of Supreme stickers cause girl, I need to know what's good. Also spending nights researching different brands using multiple sources has become a lifestyling routine of mine where I finally said to myself "Just make a post outta all this girl, damn." Before I start Kanye ranting, below are a few tips that I personally use to keep up to date in terms of fashion and streetwear so any streetwear heads, please follow along and provide some of your sources too as well as your input. Hopefully these tips will prevent you from missing a beat. #StyleYourLifeWithFashionUpdates

1.) Hard Copy Magazines: I know we live in a day and age where online magazines have become extremely accessible. From sitting on the racks at grocery stores all the way to the Chapters book store, they cannot be ignored! As a kid, before I reached for Vogue, I reached for The Source or XXL to get a glimpse of the urban side of streetwear (and all those Hennessey ads).  Every now and then I'll stock up on the latest issue of Vogue, i-D or Nylon but lately I've come across local shops that carry both local and high end streetwear magazines. Local shop ANNMS on Whyte Ave carry streetwear magazines like Hypebeast and Intelligence that caters to contemporary fashion. The only restriction is that these magazines apply to menswear. For women, I personally lean towards i-DVogueW,  and Nylon. Although these magazines cost more, you can always revert back to them for fueling inspiration. 

2.) YouTube: this site is the focal point of all things live stream as well as recaps. I cannot recall the number of times I have stumbled across this site and caught up on the latest Chanel runway show as well as a few street wear documentaries. Even subscribe to streetwear vlogs for you have everyday people documenting releases from street wear brands as well as the latest sneaker drops. 

3.)  Online Reads: in relation to the previous point, online magazines have been riding the waves of the fashion masses. Online fashion destinations such as The Business of Fashion,  PAUSE, Highsnobiety, i-D, and Snobette have been my go-to reads for all things streetwear related. It features pages upon pages featuring the latest lookbooks for upcoming campaigns and it also helps fuel inspiration in terms of blog photos and write ups. 

4.) Music:  Being a 90's hip hop lover, it took me a while to accept the fact that hip hop is constantly evolving. It also pushed me to open up my ears to various genres whether it's rock, indie, grime, etc. It's funny cause whenever I hear a dope track, a part of me wonders what the artists style is like. Then you watch their music video only to realise that their personal style is just as wavy as their sound. A perfect example is British singer and songwriter Blood Orange. After randomly coming across his third album Freetown Sound, I became enamoured by not only his ability to capture events of heartbreak in the black community, but also his Bohemian-meets- East Village steelo. In his video Augustine He is dressed comfortably in black overalls while a yellow dad hat with the Guyanese flag sits comfortably on his head as he sings about the recent attacks on black youth.Do a Soundcloud search and immerse yourself into some new musical waves! Don't be afraid to try new musical flavors, expand your musical appetite! 

5.) Travelling: It all began during a trip to Paris where I first became exposed to high end fashion simply just by watching Parisians strut their stuff to spend 15 euros on Haagen Daz ice cream. It wasn't until I reached New York where I really got to see the combination of streetwear and high end fashion really come together. From pairing Givenchy rottweiler tees with Air Jordan Bred 1's. From there I developed the tradition where I would travel to different cities as well as a few countries only to familiarize myself with the steelo ("style" in slang) and apply it to my wardrobe. This time, I'll be hitting up Toronto this weekend and I hear the street wear scene is pretty lit so you'll definitely be getting a few posts along with a recap diary, so stay tuned! Any street wear shops I should check out in the 6ix? Leave a comment below!

Published by Camille MacLean