Vaping is no longer a new thing, and whether you are a fan or not, it is now a fairly mainstream consumer market, with both online and bricks and mortar shops catering to people who enjoy using electronic cigarettes. When vaping was a newer trend, devices aimed to look appealing, and the introduction of flavored e-liquids strived to give customers plenty of choice, but there wasn't really a sense of there being a 'luxury' end of the market or premium products aimed at aficionados.

Differentiation in the Competitive Vaping Market

Over the years, this is something that has changed as the market has expanded and more companies have entered the fray. Vaping, unlike smoking cigarettes, is not really something where people just keep on using the same brand without thinking about each purchase, and so companies have been able to look for creative ways to differentiate themselves in the e-cig, e-liquid and vape pen like jupiter pen. Vape Parts Mart is offering a bundle package of ccell silo vs palm

Some brands have strived to do this by using, for example, vegan or organic ingredients to appeal to the sector of the market that wants these. Others have tried to be the most innovative in terms of producing unusual flavors. Other still have looked to make their products good gift ideas, for instance creating e liquid box packages that are nicely presented and offer a good selection of their wares.

By doing things like this, different sub sectors of the market have developed, and this also means that there is now a luxury end where brands that want to appeal to people who want greater style or luxury reside.

Style and Design

One of the biggest differentiators that makes one product more luxurious than another is the design. When something has a basic, functional design, it does its job just fine but doesn't have a sense of being special, or being a good gift. The design of the vaping devices themselves is just a part of this when considering the e-cig luxury market. Presentation boxes, cases, and even the design of important accessories like the charger, all contribute to making a given product appealing to the luxury and gift end of the market.

Quality

E-liquids are also part of this, though aside from presenting them beautifully, the means of making these more luxurious come down to the quality. Luxury products in the e-liquid sector tend to be ones with especially interesting or decadent flavors, or those which can boast a particular quality thanks to their ingredients (such as an especially good 'throat kick'). Some brands push the science behind them, whereas others market the natural ingredients or carefully designed and tested recipes. You can try ccell dart oil vape battery which one is a pod pen designed to be as portable as it is discreet.

As you can see, brands are working hard to make themselves stand out and fight for market share in the e-cig world. And, as with any other market that has grown rapidly, this has created a strong and interesting premium or luxury sector, designed for gift buyers or people who like to buy top end products.

Published by Alex Hales