“Rock bottom became the foundation on which I rebuilt my life.” – J.K Rowling

Create more content than you consume.

Wait, what?

Lately I’ve been pondering a lot of life’s deeper questions.  What do black widow spiders look like?  How does a 401(K) actually work?  How do people spend countless amounts of money on Beyoncé’s new album or the latest hoodie that Bape released, but can’t be bothered to drop any dollars on supporting their friend’s latest company or venture? I also frequently ponder what my next meal is going to be, so you can tell that life is pretty complicated.

While contemplating life on my daily commute to work, I started a new podcast the other day.  It’s called Hustle Sold Separately.  Extremely catchy title; pretty amazing content.  The hosts, Case Kenny and Matt Gottesman, take you on a journey through the many stories of building an empire.  The beauty of their podcast is that they don’t sugar coat the story.  It’s not about the success; they focus on each entrepreneurs’ struggle, they document the hustle, and that’s what makes this podcast different; worth listening to.

Rome wasn’t built in a day, neither was Alibaba or Tipsy or Young Living.  Each individual company has survived rejection after rejection, and still found a way to overcome the challenges so they can continue building their empire.  The more I think about these companies, I realize the only real difference between being successful and unsuccessful is the person behind the wheel.

To be any type of an entrepreneur, you need to have a thick shell.  I mean a THICK shell.  You have to be able to brush rejection off, pick yourself back up, and go knock on that next door even when one more “no” could potentially break you.  This is not an easy task, and most people are not made for hearing ‘no’.

Today, I am a successful tech professional and independent distributor for Young Living essential oils, but I remember my first job like it was yesterday.  I had recently graduated college, and my first job was in sales for recruiting software engineers. Riveting, I know.  Imagine a soft spoken, shy Indian girl who had always been told to respect her elders, trying to pitch the “hot candidate” from the white board to directors and VP’s of engineering at various companies.  Forget pitching the hot candidate, I was so afraid to talk to any person that had earned an upper management title.  I feared coming across as disrespectful and unintelligent because this is how I was raised.  In my culture you didn’t talk to your elders unless you were spoken to; there’s simply no other way.

My district manager at that time, Peter “The Lion” Klochaney, could tell something was up so he had move desks so that I was sitting right in front of him.  He watched me suffer cold calling random people from a lead list day in and day out, and probably chuckled at me a bit when he saw a sigh of relief flood my face when no one picked up on the other end.  One particular time, someone did pick up, and panic set in.

As soon as I got the first sentence about the “hot candidate” out, I heard a dial tone on the other end. Sheer panic turned into excitement only to be replaced with a brutally sad face within a matter of seconds.  Pete was watching all of this and was reading me like the open book I was.  While I was trying to regain my composure, he looked at me and asked me what happened. After I told him, he said come over to my desk for a second.  With a slumped body, I walked over and he said, “what’s the guy’s name who just hung up on you?”

He then proceeded to find this man on LinkedIn.  After pulling up his profile, and expanding his picture he said, “If this man hit on you at a bar, would you give him the time of day?”  In my head I was thinking gross but I replied with a simple, “No.”  Pete said, “Exactly.”

He helped me understand that people were people, and I didn’t deserve to be hung up on.  I was looking at this man’s title as a way to justify why he was more valuable than me as a human being.  This mentality is wrong.  Pete told me to go over to my desk, pick up the phone, call him again and tell him that if he didn’t want to listen to my pitch, that was okay, but in no circumstance should be have hung up on me.  Fueled by this ‘heck-yea-Pete’s-right’ attitude I did just that, and a few weeks later I had placed my first software engineer.

Placing a C++ candidate with Java experience wasn’t my cup of tea in the long run.  It wasn’t about that job.  It’s not about any job.  It’s about the mindset.  When you believe you can achieve it, you will.  Some of it is confidence, more of it is persistence and a lot of it is having the will to keep going when nothing is happening the way you imagined it would.  It’s absolutely okay to fall down, so long as you pick yourself back up and keep trying.

If you’re an entrepreneur in today’s digital world, it’s important to build your community so that your business can thrive.  You have to get past the negative comments, the rejection and the struggles in order to keep generating content that your audience wants to consume.  Whether you have a startup that sells software as a service, a bar and restaurant or you’re a distributor with a multi level marketing company your focus is building your brand and acquiring customers.  The tricky part is that you have to build your audience to generate leads that will turn into potential customers, and in today’s world, a lot of this process happens in the open, on social media platforms.

This is where your thick shell comes back.  In order to build a following, you have to create content.  Whether you blog, use Instagram or Snapchat or have a Facebook page it’s important to keep all those sites updated with fresh content, all of the time.  You have to be able to look past any destructive comments, because at the end of the day, they too, are coming from those people that you would probably look past if they hit on you in a bar. You’re amazing, and you’re great, and you deserve all of the success you want when you’re willing to go through the struggle.  Put more faith in the things that you are doing instead of what other’s are telling you; it’s one of the most important survival tactics, and then, keep hustling.

With love,
Vaishali

Blog: Simplicity Is Beautiful

(PS – When you’re going through and reading about all the essential oils, if you’re interested in learning more please visit my site.  You can purchase directly on the website, or you can reach out and ask me questions directly – I’d love to share with you what I’ve learned so far. If you’d like to do the research yourself, feel free to do so with the info provided below:
Independent Distributor of Young Living Essential Oil
Sponsor ID: 2949866
Enter in my sponsor ID when making a purchase and receive bonus discounts, rewards and free products on your purchases.)

Published by Vaishali Rana