Lets be honest here, "haters gonna hate", but the modern day Pablo - a.k.a. Kanye West - is somewhat of a legend. He is one half of "Kimye", and in todays culture that is kind of a big deal all on its own.

Everybody knows that the majority of his fashion ventures have proven to be incredibly successful, especially since his partnership with Adidas back in 2014. With the initial launch of his Adidas x Yeezy Boost shoes, every product has sold out worldwide in minutes, and continue to float through the resale market at astronomical prices. For example, on eBay for $1500. WTF.

If you are a follower of Kanye, or even just his fashion ventures, you'll know he usually comes full of surprises. Remember that time he put on a surprise concert late night in Armenia? Or when he woke his wife up to a string orchestra in their living room on Mothers day? Well the surprises keep coming, even for us regular folk dreaming of the hottest fashion items. His latest gesture was announced on his twitter:

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This past weekend all over the world, Yeezy 'merch' popped up in surprise locations. What a treat. And good ol' Canadian city Toronto made the cut? Amaze-balls.

What's even cooler about it is that each city got a selection of its own "personalized" merchandise. Various apparel were stamped with each city's name in the classic Life of Pablo font.


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It is no secret that I myself am a huge Kanye - and Kardashian - fan, but I just couldn't find it in me to go wait in line for hours outside the Toronto pop-up shop in the blistering heat and humidity. From what I heard, it was insane. And the items for sale were prettttty pricey (expected), some of which were second hand articles brought back to life by Yeezy himself. It's kind of weird to spend several hundred dollars on a used Levi's jacket that Kanye stamped with 'PABLO' all over. No?

Regardless, the man is insanely successful in all of his endeavours. And it is quite nice to watch him dabble in an industry that most people thought he had no business messing with. Even when goes off on his crazy rants that are incredibly hard to follow, you know it's just his genius mind running a thousand times faster than everybody else's. I am one of the few who really appreciate his brilliance.

Congrats, Yeezy.

Oh, the life of Pablo.


Can I have a pair of Yeezy Boosts though?

Published by Style with Koko